Senior paid marketing manager

About the role

WRITER is looking for a senior paid marketing manager to lead our paid media programs. In this role, you'll use AI to personalize and scale paid marketing across channels, with a focus on account-based marketing (ABM) and supporting enterprise sales cycles. You'll work cross-functionally with the broader marketing team to keep paid programs aligned with our overall strategy.

The ideal candidate will have a strategic, data-driven mindset, with deep expertise in full-funnel performance marketing. You’ll bring a validated POV on digital planning, media execution, ad operations, and stakeholder management, paired with the passion of a marketer, the insight of a strategist, and the drive of a doer.

This position reports to the director of lifecycle marketing.

What you’ll do

• Build and manage paid marketing programs across social, search, and display channels
• Use AI tools to personalize campaigns and scale them efficiently
• Develop and execute account-based marketing strategies that target enterprise accounts
• Partner with sales to support long enterprise sales cycles
• Collaborate with the broader marketing team to align paid media with brand, content, and lifecycle initiatives
• Set up and optimize targeting, bidding, and budget allocation
• Analyze campaign performance and report on ROI, pipeline, and revenue impact
• Manage agency and vendor relationships

What you need

• 5+ years of paid marketing experience, including ABM and enterprise-focused campaigns
• Experience using AI to personalize or scale marketing programs
• Strong understanding of enterprise sales cycles and how paid media supports them
• Experience working cross-functionally with marketing, sales, and product teams
• Proficiency with major ad platforms (Google Ads, LinkedIn, Meta, and others)
• Strong analytical skills — you turn campaign data into budget and targeting decisions
• Communicates clearly across marketing, sales, and product, and keeps stakeholders aligned on goals and results

Benefits & perks (US Full-time employees)

• Generous PTO, plus company holidays
• Medical, dental, and vision coverage for you and your family
• Paid parental leave for all parents (16 weeks)
• Fertility and family planning support
• Early-detection cancer testing through Galleri
• Flexible spending account and dependent FSA options
• Health savings account for eligible plans with company contribution
• Annual work-life stipends for:
  • Wellness stipend for gym, massage/chiropractor, personal training, etc.
  • Learning and development stipend
• Company-wide off-sites and team off-sites
• Competitive compensation, company stock options and 401k

WRITER is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.