Senior Software Engineer II, Business Systems

The Opportunity - Senior Software Engineer II, Business Systems (Remote - USA / Canada)

You'll build the internal software that runs Wrapbook's marketing, sales, and client operations — full-stack: interfaces, back-end services, APIs, and data pipelines. Salesforce is one of the systems you'll build in and integrate with, alongside the custom applications and services you'll own. This is an AI-native team: you'll use agentic coding tools to prototype fast and ship to production, work across a cloud data stack, and build LLM-powered features into the products you ship.

Who You Are:

• You go to the work. You'd rather sit with an operator and watch the process than wait for a finished requirements doc.
• You redesign the workflow, not just automate the task — you ask why a process exists in that shape before you build.
• You're a real engineer who respects the platform. You've worked in Salesforce and don't consider it beneath you; when the no-code path runs out of road, you're who builds past it, bringing engineering rigor to a surface that's often had none.
• You can hold the business conversation. Half the job is translating what an operator needs into what to build — and pushing back when the ask is wrong.
• You know when the answer is an agent, when it's deterministic automation, and when it's not software at all.
• You own ambiguity end-to-end — observe, build, validate, ship.
• You've probably been an early engineer somewhere: a founding or small team where you wore every hat and shipped before the requirements were clear, or you work like someone

What You'll Do:

• Design, build, and ship internal applications and services end-to-end, with clean architecture and long-term maintainability as the baseline.
• Build and integrate APIs across the marketing, sales, and client operations stack — telephony, marketing automation, sales engagement, support, and BI — with reliable handoffs and schema integrity.
• Build and own data pipelines that feed reporting and operational systems.
• Extend and maintain our Salesforce platform (Flows, Apex, Lightning Web Components) to the same engineering bar as everything else you build.
• Design AI-native workflows and agents where they create real leverage, with the guardrails and human-in-the-loop controls to run them in production.

What You'll Have:

• 5+ years hands-on software engineering — full-stack, backend, or systems backgrounds preferred
• Fluent in a modern language or two (e.g., Python, JavaScript) and quick to pick up the next
• Experience with agentic coding tools (e.g., Cursor, Claude Code, Codex)
• Fluent in SQL, and strong on data architecture — schema design, data modeling, and pipelines
• Builds usable interfaces — UX/UI sense for internal tools people actually want to use
• Designs API integrations with attention to schema mapping, error handling, and data fidelity
• Has built or integrated with Salesforce (Apex, Flows, APIs) and is willing to keep going deep on it
• Ships production software with version control, testing, and CI/CD as default
• Owns the full development lifecycle — from requirements through UAT, release, and iteration
• A point of view on where AI and agents create leverage in real workflows, from hands-on building
• Bonus: entertainment or project-based industry experience; telephony integration (e.g., Zoom Contact Center); Salesforce certifications

Why Join Us

At Wrapbook, creativity meets technology — and not just in the product.

In addition to a competitive salary and all the benefits you can expect from a fast-growing technology company, you’ll get access to a team of creative problem solvers and the chance to see your contributions make large impacts. Benefits include:

• Unlimited Paid Time Off
• Work from anywhere in Canada and USA
• Health and Dental benefits
• Up to $1,500 USD/ $2,025 CAD towards IT set up for your home
• Up to 2% matching RRSP / 401K
• Learning and Development opportunities
• Up to $50 USD/ $67.50 CAD towards Internet/Cell phone service

Our Pledge to Fostering an Inclusive and Safe Workplace:

Wrapbook pledges to be a harassment- and discrimination-free space for everyone, regardless of age, disability, ethnicity, gender identity or expression, nationality, neurotype, personal appearance, political affiliation, professional background, race, religion, or sexual identity or orientation.