Associate Director, Direct I/O

The Role

We are looking for an Associate Media Director to lead a team in media planning & activation across traditional and digital direct publisher media, working closely with Programmatic counterparts on the integrated display and video media strategy. This person will be the day-to-day client lead for all relevant media (Linear, OOH, Audio, and more) and responsible for overseeing planning, activation and measurement, bringing a strong point of view and challenging the status quo.

To be successful in this role, this person needs to have expert-level knowledge of traditional media planning, buying, and reporting across relevant programs, with the ability and drive to innovate the strategy through creative and big-picture thinking. If you thrive in a fast-paced environment, enjoy collaborating with others, and have a passion for leading and developing others, this role is for you!

You Will Be

• Leading the planning of always-on, seasonal, and ad hoc campaigns across direct partner media
• Developing an intimate understanding of the client’s business, marketing objectives, and KPIs
• Working closely with the integrated media strategy leads on the account to ensure the Direct media program ladders up to the overarching strategy
• Leading the RFP process from start to finish, building and delivering final recommendation presentations to clients
• Increasing operational efficiencies within the team across planning, activation, reporting, and Ad Ops
• Negotiating program inclusions, rates, and terms with partners while developing internal best practices to upskill the team in this area
• Identifying opportunities to expand partnerships, providing added value and cost efficiencies to our programs
• Bringing new opportunities to clients across publisher, data, and measurement partnerships to drive innovation
• Leading the adoption of advanced measurement techniques across partners
• Partnering with Programmatic leads for holistic Display/Video strategy

You Must Have

• 5+ years of directly related experience and full-funnel marketing experience preferred.
• Expert knowledge of the digital media landscape across display, video, social and content. Familiarity with the programmatic landscape and synergies between direct, traditional, and programmatic buying is a plus
• Strong experience in planning large-scale publisher direct programs, including writing briefs, identifying potential partners, leading a team in the RFP process, evaluating partners, negotiating contracts, and presenting recommendations
• Proven ability to multitask, manage multiple projects, and deliver high-quality work within tight deadlines
• Proven track record of building and managing relationships, working with local vendors, and executing campaigns
• Strong process development skills
• Proven experience in training and developing others
• Innate curiosity and a desire to challenge the status quo
• Ecommerce, Retail, Luxury, or DTC vertical experience is a plus