Associate Manager, Paid Social

The Role

Wpromote is looking for a sharp Associate Manager, Paid Social to join our team and help execute full-funnel paid social campaigns for a portfolio of exciting clients. This is a hands-on, individual-contributor role focused on campaign execution, analysis, and client communication — the foundation of Wpromote's paid social discipline, and a growing part of our vision for an integrated paid media team spanning paid social, paid search, creative, analytics, and programmatic.

We're looking for someone who's analytical, strategic, proactive, and conversion-focused, with a hustler's mentality and genuine curiosity about how paid social platforms, AI-enabled tools, and automation are changing the way we work.

You Will Be

• Fully managing paid social campaign set-ups, activations, and day-to-day optimizations across major platforms (Meta, TikTok, Pinterest, LinkedIn, Snapchat, Reddit, X)
• Formulating paid social strategies for client businesses, including full-funnel test recommendations across awareness, consideration, conversion, and retention, and optimizations that align with client objectives
• Owning day-to-day client communications, including performance updates and next-step recommendations
• Analyzing and reporting on relevant social media KPIs that help inform next-step recommendations, using AI-enabled and automation tools (e.g., Smartly, Sprinklr) where available to work faster and more efficiently
• Collaborating with internal teams, including paid search, creative, analytics, and programmatic, to build social media strategy that's integrated into broader cross-channel media plans
• Staying on top of the latest trends in social media, AI-enabled advertising tools, and client industries, and presenting these findings in department meetings and to clients
• Helping lead audits and RFPs to win new business
• Escalating account opportunities, obstacles, or questions to leadership for guidance and coaching

You Must Have

• 2+ years of experience working in paid media advertising, comprising media planning/buying and/or paid social within an agency or client-side environment
• Two- or four-year degree in business, marketing, or a related discipline
• Experience developing, optimizing, analyzing, and reporting on paid campaigns on social platforms (Meta, Snap, TikTok, Reddit, X, Pinterest, LinkedIn, etc.)
• Strong knowledge of Meta Ads Manager
• Familiarity with Google Analytics or similar analytics tools
• Meta Blueprint Certification preferred
• Solid working knowledge of Google Suite, Excel, Google Slides, Asana, or similar tools
• Continually seeks innovative and breakthrough ideas, approaches, and solutions
• Creative and analytical skills with the ability to take direction well, learn/develop new skill sets, problem solve, and take on new challenges while paying strong attention to detail

Nice to Have

• Exposure to AI-enabled advertising, automation, or reporting tools such as Smartly or Sprinklr
• Working knowledge of paid search, SEO, or other digital media channels and how they connect to paid social
• Interest in contributing to new business pitches, audits, or account growth planning