Director, Earned and Owned Strategy

The Role

We are looking for a Director of Earned & Owned Strategy to lead enterprise-level organic growth initiatives across a portfolio of brands, with a strong focus on local strategy and multi-location businesses. Reporting to the Senior Director, Earned & Owned Strategy, this individual contributor role will oversee integrated Earned & Owned programs spanning SEO, Content Marketing, and broader strategic initiatives designed to strengthen discoverability, drive measurable business growth, and evolve client visibility within AI-driven search environments.

You Will Be

Leading Enterprise Client Strategy & Growth

• Acting as the executive strategic lead on key accounts, accountable for client success
• Developing integrated earned strategy plans that combine SEO, Local SEO, Content Marketing, AI Search, Lifecycle Marketing, and Digital Experience, while providing strategic direction to channel managers
• Translating complex business objectives into actionable roadmaps that drive measurable performance outcomes

Driving AI-Era Search Leadership

• Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for emerging search experiences
• Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels

Collaborating Across Teams

• Partnering with client and internal channel and analytics teams to enhance operational workflows and reporting automation
• Leading cross-functional planning across key content activations
• Providing executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution

Accelerating Growth

• Identifying and capturing new organic growth opportunities across search and local search ecosystems
• Supporting business development through executive-level presentations, thought leadership, strategic consulting, and expansion opportunities across existing and prospective accounts

You Must Have

• Minimum of 5 years of experience leading Earned & Owned Media programs across SEO, Content, Local SEO, or adjacent digital channels in an agency client-facing role (preferred) and/or brand-side organization
• Experience managing integrated digital marketing campaigns that leverage cross-channel insights and collaboration
• Working experience with Web Analytics and SEMRush or similar SEO platforms
• Proven success managing large-scale, enterprise search and content transformation initiatives
• Deep understanding of AI Search evolution and organic discoverability trends
• Excellent time and project management skills, with the ability to identify, prioritize, and respond to situations rapidly
• Strong cross-functional collaboration skills with the ability to unify teams across channels
• Exceptional presentation and executive communication skills; confident advising senior client leadership