Retail Media Marketing Manager

What We Stand For and Where You’ll Come In

The Farmer’s Dog is expanding into an omnichannel company, and we’re looking for a Retail Media Marketing Manager to help stand up and support this new function. Reporting into the Director of Marketing Strategy, Planning and Operations, you’ll help build and execute processes for retail media as we build the right scope and structure together, with responsibilities that will sharpen as the function matures. You’ll support campaign execution across digital retail media networks and help lay the groundwork for our future retail marketing efforts.

How You'll Make An Impact

• Support the planning, execution, and measurement of retail media campaigns across digital retail media networks as TFD builds its retail media presence.
• Partner with relevant cross-functional stakeholders to execute campaign setup, keyword and placement strategy, budget pacing, and day-to-day optimization.
• Own recurring reporting and performance tracking across retail media channels, translating platform data into clear updates and recommendations for retail and marketing leadership.
• Help build the foundational processes, tracking, and measurement frameworks this function needs for retail media marketing execution.
• Partner cross-functionally with Brand, Creative, Data, and Sales to keep retail media and in-store efforts consistent with broader marketing strategy.
• Manage day-to-day agency and vendor relationships supporting retail media, escalating strategic or contract-level decisions to retail marketing leadership.
• Stay on top of retail media industry trends, new ad formats and tools, and competitor retail activity, bringing recommendations back to the team as the function matures.

We're Excited About You Because

• You have 5+ years of experience in retail media, shopper marketing, or performance marketing.
• You have working knowledge of retail media platforms, specifically Walmart.
• You’re comfortable translating campaign and retail performance data, such as ROAS, sales lift, share, and conversion, into clear, actionable recommendations.
• You have experience managing agency or vendor relationships and juggling multiple concurrent projects.
• You’re comfortable with ambiguity, process-building, and evolving scope as TFD’s retail strategy takes shape.
• You have strong analytical and Excel skills and are comfortable working cross-functionally.
• You are able to thrive in a fast-paced and ambiguous environment, naturally curious and proactive, and constantly on the lookout for new opportunities and solutions.
• You’re an owner, have excellent problem-solving skills, and can prioritize tasks effectively, with strong attention to detail.
• You are detail-oriented and proactive, thrive as a self-starter, and excel at managing multiple projects simultaneously.
• You're a skilled communicator and have the ability to absorb and distill complexity into simple terms to drive decision-making.
• You love dogs.

Office Guidelines

We are an in-office culture. Team members are expected to be in the office 4–5 days a week to build a collaborative and invested environment. This office policy is subject to change at company discretion.

A Few of Our Best Benefits

• Dog-friendly office in SoHo
• Market-competitive compensation and equity packages
• Comprehensive healthcare, dental, and vision
• Company-supported mental health benefits
• 12-week paid parental leave
• Competitive 401(k) plan with company match
• Flexible PTO
• Discounted fresh food for your pup
• Pets are welcome to interrupt video calls and in-person meetings

We're Here to Help

We’re happy to answer any questions you may have about the position or hiring process. Please reach out at [email protected].