Head of Growth & Demand

Role & Responsibilities

Tekmetric is seeking a Head of Growth and Demand to set the strategic direction for how we grow — across paid media, organic search, AI-driven visibility, our website as a primary conversion driver, and integrated campaigns that reach the right shops across SMB, Mid-Market, and Enterprise segments.

You’ll hold full accountability for pipeline outcomes, build the programs that make inbound growth repeatable, and develop the team that sustains it. You’re a builder, not just an operator of an inherited playbook. You know how to stand up an inbound demand engine from scratch, find the channels and campaign strategies that work for a hard-to-reach SMB audience, and scale what’s working — all while holding yourself accountable to the numbers that matter to the business, not marketing vanity metrics.

Marketers now have two jobs: marketing to humans, and marketing to machines. This role owns both. If you think in systems, live in the data, plan campaigns with the precision of a strategist and the urgency of an operator, and are ready to own the number — this one’s for you.

What You’ll Do

• Run High-Performance Paid Media
  • Own paid search and paid social strategy, execution, optimization, and reporting
  • Manage our performance marketing agency to ensure top-tier productivity and ROI
  • Oversee multi-million-dollar budgets with precision, balancing volume, quality, and efficiency across segments
  • Run continuous experimentation across targeting, bidding, creative, and landing experiences
  • Ensure paid media strategy is tightly integrated with campaign and acquisition motions across SMB, Mid-Market, and Enterprise
• SEO & AI-Driven Search Visibility
  • Scale organic growth across traditional search and emerging AI/LLM discovery channels
  • Build a durable, AI-accelerated content engine that captures high-intent demand from shops actively evaluating solutions
  • Execute across SEO fundamentals: technical health, content structure, on-page optimization, and search-friendly UX
  • Continuously evolve strategy based on how buyers search, discover, and evaluate — because the shop owner Googling “best auto repair software” and the LLM generating a vendor recommendation are now equally important audience
• Website & Conversion Performance
  • Own Tekmetric.com as a revenue-driving product built for conversion, clarity, and discoverability
  • Improve visitor → lead → SQL conversion rates across all entry points and segments
  • Build and optimize landing pages aligned to campaigns, segments, and the full customer journey
  • Establish a rigorous, always-on testing roadmap across pages, flows, and messaging
  • Partner with Brand, Product Marketing, and Product to ensure unified messaging and positioning across the site
• Integrated Campaign Planning
  • Own the annual and quarterly campaign calendar — developing coordinated, multi-channel campaign strategies that drive inbound volume across all segments
  • Lead segment-specific campaign planning for SMB, Mid-Market, and Enterprise — tailoring messaging, offers, channel mix, and timing to how each buyer discovers and evaluates solutions
  • Develop campaign briefs that Brand, Content, Product Marketing, and Customer Marketing execute against — ensuring every function is pulling in the same direction
  • Track campaign performance end-to-end from impression to pipeline, with clear attribution back to inbound volume by segment
• AI-Enabled Growth Operations
  • Leverage AI tools to accelerate content creation, testing velocity, and optimization at scale — building programs that perform for the human reading them and the machine deciding whether to surface them
  • Build systems that enable rapid iteration without adding headcount
  • Identify opportunities where AI can replace manual work and increase output quality and speed
  • Foster a team culture of experimentation, AI adoption, and operational excellence
• Analytics, Forecasting & Funnel Visibility
  • Build forecasting models to predict inbound volume, pipeline quality, and cost efficiency by channel and segment
  • Partner with GTM Ops on attribution and funnel visibility — ensuring you have the reporting infrastructure to make fast, high-quality decisions
  • Monitor performance daily to spot trends early and act quickly
  • Translate performance data into strategic decisions across paid, organic, web, and campaign channels
• Team & Function Leadership
  • Lead, grow, and inspire a team spanning Paid Media, Search, Website, Integrated Campaigns, and ABM — hiring for the skills you need and building a culture of accountability, experimentation, and speed
  • Set clear priorities, workflows, and growth paths as the inbound acquisition engine scales
  • Operate as a senior peer and strategic partner to Brand, Content, Product Marketing, Customer Marketing, Sales, and RevOps
  • Serve as the connective tissue between the Growth function and the rest of the marketing org — briefing campaigns, aligning on messaging, and ensuring programs convert into pipeline

What You’ll Bring

• 10–12+ years in growth, performance marketing, demand generation, or digital acquisition roles in SaaS or high-growth tech — with meaningful time at the Director level or above
• Proven track record of scaling inbound pipelines and managing multi-million-dollar paid media programs with direct pipeline accountability
• Demonstrated experience owning integrated campaign planning across multiple segments (SMB, Mid-Market, and/or Enterprise)
• Deep experience across SEO and AEO — technical, content, and on-page — and a sophisticated understanding of how AI is reshaping search behavior and discovery
• Demonstrated ability to own a website as a revenue-driving product, not a marketing asset
• Experience marketing to fragmented, distributed SMB audiences at scale — specifically reaching and converting a buyer who doesn’t behave like a typical enterprise buyer (no big procurement cycles, short attention spans, word-of-mouth driven)
• Genuine fluency with AI-powered tools and modern martech — intent data platforms, signal-based targeting, AI-assisted content and personalization
• Strong analytical and forecasting instincts: you build the model, own the number, and explain the delta
• Experience building and developing a team — hiring, structuring, and elevating the people around you
• Comfort operating at a senior level: peer relationships with Sales, RevOps, Finance, and Product; executive-facing communication; high-stakes decisions under uncertainty
• Ability to prioritize ruthlessly, move fast, and create clarity for your team in a scaling environment
• Experience in the automotive aftermarket, field service software, or vertical SaaS for trade-based industries a plus
• Familiarity with AEO strategies and LLM-driven discovery a plus
• Familiarity with community-led growth or advocacy-driven acquisition models a plus

Why You'll Love Working With Us

Health & Wellness That Have You Covered:

• Enjoy the flexibility of remote work
• Competitive base salaries that reflect your value.
• Generous Paid Time Off, because we know you do your best work when you're well-rested.
• Support for every stage of life—with paid maternity, parental bonding, and medical leave for you or your loved ones.
• Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage. For employee only, we offer plans that cover 100% of premiums and we cover 50% of costs for families.
• Prioritizing your mental health: get free, confidential counseling through our partnership with BetterHelp.

Investing in Your Future (and Present):

• 401(k) Retirement Savings Plan with 100% employer match on contributions up to 6% - so your future self will thank you.
• Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) to make your money go further.
• Life and Accidental Death & Dismemberment (AD&D) Insurance for added peace of mind.
• Wellness on your terms: get up to $60/month toward fitness, mental health, or almost anything that helps you feel your best.
• After one year of employment, enjoy a $300 home office setup bonus to help make your space work for you.
• Keep growing with support for continuing education - we’re invested in your development.

Most importantly, we have a stellar team of coworkers, a really cool office, and lots of fun activities!