Sales Planner

Premion is looking for a strategic and agile Sales Planner to join our high-performing Sales Planning team. This role supports Sales by crafting compelling media plans, proposals, and pricing strategies across both brand awareness and performance-driven campaigns, ensuring alignment with client objectives and platform capabilities. The ideal candidate is highly organized, intellectually curious, and brings a strong understanding of digital media buying dynamics, including DSP-based campaign planning.

Reporting to the Sales Planning Supervisor, the Sales Planner will collaborate closely with Sales, Client Services, Ad Operations, and Audience/Data Solutions teams to bring digital-first campaigns to life. You’ll also work across our DSP infrastructure to drive inventory efficiency, audience targeting alignment, and margin-conscious recommendations.

Responsibilities:

• Partner daily with internal Sales teams to develop strategic, customized omnichannel media plans across CTV/OTT, OLV, Display, Audio, Native, and more
• Own and manage the pre-sales workflow from intake to proposal, ensuring alignment with client KPIs, inventory availability, platform targeting, and pricing thresholds
• Serve as a go-to expert on our DSP product offerings, especially within our DSP platform, including capabilities related to behavioral, geo, demo, and 1st/3rd party audience segments
• Provide recommendations to Sales based on reach & SOV goals, historical performance, and pacing benchmarks.
• Maintain fluency in performance-based and impression-based planning models to meet client conversion, engagement, or awareness KPIs
• Collaborate with Ad Ops and Planning Leadership on inventory forecasting and budget allocation strategies
• Ensure media plans reflect accurate pricing, delivery forecasts, and data fees when target audience is layered in
• Support audience-first storytelling by translating RFP requests into targeted media strategies, proactively suggesting enhancements.
• Identify inefficiencies and contribute to continuous improvement across our planning systems, workflows, and tools
• Periodically assist in user testing, platform rollout support, and internal education efforts for new planning tech and features.

Job Requirements:

• Bachelor's degree in Marketing, Business, Media, or a related field
• 3+ years of experience in pre-sales, digital media planning, DSP buying, or account management (experience with linear or digital video is a plus)
• Strong understanding of DSP/SSP ecosystems, digital audience targeting strategies, and omnichannel buying models
• Familiarity with media planning tools, inventory forecasting logic, and proposal software
• Advanced Excel, PowerPoint, and Salesforce skills required; experience with CRM-integrated planning tools preferred
• Detail-oriented with exceptional communication, time management, and stakeholder management skills
• High adaptability in fast-paced, evolving digital environments
• Knowledge of local advertising or regional media planning dynamics is a plus