Senior Product Marketing Manager

Talkiatry is seeking a Senior Product Marketing Manager to join our growing team. Product Marketing at Talkiatry serves three core functions: (1) Own the positioning, messaging, and go-to-market of Talkiatry's clinical services and patient-facing product. (2) Own patient research and represent the voice of the patient across our key audiences, serving as the marketing team's liaison across the organization for patient marketing. (3) Coordinate the execution of patient launches with teams across Talkiatry.

Reporting to the Director of Product Marketing, you'll serve as the marketing team's primary conductor for patient-facing product marketing across the company. You'll collaborate closely with cross-functional partners across Talkiatry, including Product, Clinical, Operations, Creative, and other Marketing teams, and work with channel owners to bring patient launches and updates to market. You'll help build and scale the patient product marketing function, owning the positioning, messaging, and go-to-market that connect Talkiatry's services and patient experience to the people we serve.

The ideal candidate is a strategic thinker with proven expertise in product positioning, patient-centric messaging, and market research. They excel at synthesizing insights into impactful, patient-focused storytelling, and they have a track record of using data-driven insights to optimize user journeys, enhance engagement, and elevate brand experiences.

You will:

• Drive end-to-end launch planning and execution for new product features, clinical service offerings, new lines of business, and patient experience enhancements, partnering closely with channel partners to drive adoption.
• Represent the voice of the patient by conducting and synthesizing both quantitative and qualitative research across our key patient audiences, ensuring patient insights are integrated into our marketing, clinical, and product strategies.
• Build and maintain a deep understanding of the patient audience, the mental health care landscape, and the competitive set to inform positioning and go-to-market.
• Collaborate cross-functionally with Product, Clinical, Creative, and Operations teams to optimize patient journeys and integrate patient-focused initiatives into broader marketing campaigns and storytelling efforts.
• Partner with Marketing teams to create patient-facing materials, including emails, website updates, help articles, and other educational resources.
• Track and analyze marketing metrics such as patient engagement, brand awareness, and service adoption, using data-driven insights to inform Talkiatry's GTM priorities.

You have:

• 4-6+ years in product marketing or consumer marketing roles, ideally within health tech and/or high-growth consumer technology organizations.
• Deep expertise in go-to-market strategy, product positioning, and developing messaging.
• Strong market and audience research skills, both quantitative and qualitative, with the ability to represent the voice of the patient across the business.
• Exceptional storytelling and communication skills, with the ability to distill complex topics into clear, consumer-friendly messages.
• Demonstrated experience leveraging AI tools for audience and content insights, content production, and workflow automation.
• Strong analytical abilities, capable of synthesizing data to drive strategy and improve marketing performance.
• Collaborative and adaptable, able to navigate cross-functional teams and manage multiple priorities effectively.
• Bachelor's degree required; Master's degree preferred.

Why Talkiatry:

• Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care
• Collaborative environment: be part of building something from the ground up at a fast-paced startup
• Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
• Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands
• It all comes back to care: we’re a mental health company, and we put our team’s well-being first