- Job type
- Full-time
- Work mode
- On-site
- Level
- Director
- Department
- Marketing
- Experience
- 5+ years experience
- Posted
- Aug 20, 2026
About the role
We’re looking for a commercially minded, hands-on operator to own the customer journey from first click to membership.
About the role
As Head of CRO & Lifecycle, you will lead the website, landing pages, offers, quiz and personalization pathways, conversion funnels, and the acquisition-to-membership lifecycle. You will set the strategy, but you will also be close to the work: shaping hypotheses, shipping experiments, reading the results, and improving the experience.
What you’ll own
- The end-to-end customer journey from acquisition touchpoint through membership
- Website and landing page conversion strategy and execution
- Offer strategy, packaging, positioning, and testing
- Quiz and personalization pathways that connect customer needs to the right experience
- Lifecycle programs for prospects who show intent but do not immediately become members
- A rigorous CRO and experimentation roadmap, including prioritization, measurement, and learning
- Cross-functional execution with Growth, Product, Brand, Creative, and other teams
What we’re looking for
- 5–8+ years of relevant experience, with scope comparable to a traditional director-level role
- Deep experience across ecommerce, CRO, lifecycle, or growth, ideally owning more than one part of the funnel
- A strong track record of personally shipping landing pages, offers, experiments, quizzes, or lifecycle flows
- Excellent commercial judgment and the ability to turn customer insight into clear hypotheses and experiences
- Strong quantitative instincts and comfort using data to prioritize and evaluate work
- A hands-on builder who can set direction, move quickly, and collaborate across functions
This role is for someone who wants broad ownership of a critical growth surface and is excited to build the system, not only manage it.