Paid Marketing Analyst

About the Role

We're looking for a Paid Marketing Analyst to join our growing US Marketing team in Austin, supporting our Paid Marketing efforts. In this role, you'll own the numbers behind our paid social and paid search campaigns — building the reporting, running the tests, and surfacing the insights that tell us what's working and why — and use those insights to directly shape and produce the ad creative itself. You'll work closely with our Performance Marketing and Local Marketing teams in the US.

This is a data-driven and creative role — most of your time will be spent in the numbers, with the rest spent turning what you learn into the next a to improve campaign performance.

What You'll Own

Data & Analytics:

• Own performance reporting and dashboards across paid social and paid search (Meta, TikTok, Google Ads)
• Analyze campaign- and creative-level metrics (CTR, CPA, ROAS, conversion rate) to identify trends, drop-offs, and opportunities
• Design and run structured A/B tests (creative variants, hooks, audiences, bidding strategies) with proper test design and statistically sound read-outs
• Pull and model data from ad platforms and internal sources (SQL or similar) to automate recurring reporting
• Partner with the Performance Marketing and Local Marketing teams in the US to turn findings into budget allocation and channel strategy recommendations
• Track and forecast key paid marketing KPIs, and flag anomalies before they become problems

Hands-On Creative Execution:

• Design and edit ad creative (static, video, and copy) for paid social and paid search campaigns, using your own performance data as the starting brief
• Run creative tests (A/B variants, hooks, formats) and iterate quickly based on what the data tells you
• Adapt creative across formats and placements to fit each platform's best practices
• Ensure creatives are on-brand and consistent with ShopBack's voice and visual guidelines

Essentials to Succeed

• Ideally 2 to 4 years of experience in marketing analytics, performance/growth marketing, or a similarly data-driven marketing function
• Strong Excel/Sheets skills; SQL proficiency strongly preferred
• Experience analyzing paid social and/or paid search data (Meta Ads Manager, Google Ads, TikTok Ads Manager)
• Ability to translate data into clear, decision-ready narratives for non-technical stakeholders
• Hands-on experience with design or editing tools (e.g. Canva, Adobe Creative Suite, CapCut) — you'll be producing and editing ad creative yourself, not just briefing it
• Genuine curiosity about why ad creative performs, paired with the willingness to go build the next version based on what the data says
• Detail-oriented and organized, able to manage multiple concurrent analysis and creative requests against deadlines
• Prior experience in e-commerce, cashback, fintech, or rewards is a plus
• Familiarity with AI tools for analysis, reporting, or workflow automation