GTM Specialist (Marketing)

About the Role

This is a single AI-native seat that owns monetization, CRM, and product marketing, and directs campaigns end-to-end from strategy through results. You'll work very closely with the General Manager and cross-functional counterparts day-to-day, especially in your first 6-12 months, as your strategic judgment and independence develop.

You'll be one of the most cross-functional people in the US org: partnering with Business Development on monetization, with Growth on campaign strategy, and with Marketing Ops to bring campaigns to life.

What You'll Own

• Own and support monetization strategy for app, web, and browser extension, in direct partnership with the Business Development team.
• Manage the CRM journey end-to-end: acquisition, activation, retention, and win-back.
• Enhance product marketing: sign-up flow optimization, new feature launches, and upgrades to existing features.
• Own our core marketing systems, including Needle and Braze.
• Support campaigns end-to-end: set the strategy, brief the work, and stay accountable for results, from idea through measurement and iteration.
• Translate platform and customer data into GTM strategy, then shape the campaigns that bring that strategy to life.
• Partner cross-functionally with Growth, Business Development, and Product on launches that require GTM's involvement.

Essentials to Succeed

• Fresh graduate or early-career (0-2 years) in business, economics, marketing, or a related field.
• Prior experience in marketing ideally in a startup/growth environment.
• AI-native. You already use AI tools as your default way of working, not as a novelty. You'll be expected to operate at a fluency level the rest of the org is actively building toward.
• Strong business acumen with genuine marketing curiosity and intuition. You notice why a campaign, funnel, or feature works and want to know how to make the next one work better.
• Comfortable being closely coached. This is a junior seat working shoulder-to-shoulder with the General Manager; you should want that level of proximity and be ready to grow into more independence over time.
• High ownership, low ego. Equally comfortable in the strategy conversation and in the details when it's needed.
• Data-driven decision-maker with strong analytical skills.

Nice to Have

• Prior experience with CRM platforms (Braze, Iterable, or similar).
• Familiarity with e-commerce, fintech, or rewards/cashback business models.
• Comfort with SQL or a similar data-querying tool.