Social Media Shop Live Host

About the Role:

Are you obsessed with the latest fashion trends and love connecting with people on camera? We’re looking for a confident, high-energy, and fashion-forward Live Host to join our talent pool & represent Gilt. In this role, you’ll host dynamic live selling streams right from our studio in Boston’s Seaport District. You’ll style products, engage with a live audience in real-time, and convert viewers into loyal shoppers through entertaining, authentic live commerce.

Key Responsibilities:

• Host Live Streams: Lead interactive Social Site Live session showcasing our fashion collections.
• Drive Engagement & Sales: Present clothing & accessories while discussing fit, fabric, and styling tips, and answer viewer questions in real-time from viewers to build rapport and boost conversions.
• Bring the Energy: Maintain high enthusiasm, charm, and professionalism throughout extended live broadcasts & social teasers
• Collaborate & Strategy: Work closely with our production and marketing team to plan live promotional hooks, flash sales, and content flow.

Experience and Background Needed:

• Fashion-Obsessed: A strong passion for trends, styling, and talking about apparel naturally.
• Camera-Confident Personality: Outgoing, charismatic, and comfortable being live on camera for multi-hour sessions.
• Live Social Media Hosting Experience: Prior experience in live commerce (TikTok Shop, TalkShopLive, Whatnot, Instagram Live, etc.) is strongly preferred.

• Quick Problem Solver: Ability to improvise and quick to pivot while conducting live chat commentary and keep engagement on the stream moving at a productive pace.

• Schedule Flexibility: Required to support a dynamic, testing-based production calendar

  • Core Days: Wednesdays, Thursdays, Fridays (with occasional Saturdays).
  • Production Windows: Must be available for both day and evening testing blocks:
    • Mid-Day Block: 12:00 PM – 3:00 PM EST
    • Evening Block: 6:00 PM – 9:00 PM EST

Education

High school diploma or equivalent; associate's or bachelor's in communications, marketing, theater, broadcasting, or a related field preferred

Years of experience

• 1–3 years of on-camera, live-streaming, broadcast, or public-facing presentation experience (live commerce, QVC/HSN-style selling, or TikTok/Instagram LIVE strongly preferred)
• 1-3 years of hands-on experience in on-camera hosting, content creation, or live selling considered in lieu of a degree
• 1-3 years of work experience within live audience engagement
• Prior experience in retail, sales, or product demonstration a plus

Technical skills

• Operating live-streaming setups (ring lights, mics, cameras, teleprompters) and troubleshooting basic AV issues
• Working familiarity with the Social Media Live platforms—pinning products, running promos, managing the live cart, and reading real-time engagement
• Ability to interpret live metrics (viewer count, GMV, conversion, engagement) and adjust delivery accordingly
• Advanced understanding of social media content trends and short-form video best practices