Senior Marketing Associate - TV & Streaming

About the Role:

We're looking for a strategic, analytically-minded marketer to own TV and Connected TV (CTV). You'll own video media investment, set strategy, lead agency partnerships, improve measurement, influence creative direction, and identify opportunities to improve media efficiency. You'll build internal capabilities around reporting, experimentation, attribution, and business planning, connect media performance to business outcomes, and shape upper-funnel growth strategy.

Key Responsibilities:

• Develop annual and quarterly media strategies aligned to business objectives and customer growth goals.
• Build media plans across linear TV, streaming, and emerging video platforms.
• Recommend investment levels, channel mix, audience strategies, and flighting based on priorities and performance.
• Evaluate partners, inventory opportunities, targeting capabilities, and measurement solutions.
• Lead the TV and CTV agency relationship, business reviews, planning sessions, optimization, reporting, innovation, and performance.
• Develop measurement frameworks, attribution, incrementality measurement, and executive dashboards.
• Translate campaign data into recommendations for senior leadership.
• Build experimentation roadmaps across audiences, inventory, creative, frequency, and media mix.
• Measure test outcomes and improve efficiency, incrementality, and return on investment.
• Partner with Brand and Creative teams on campaign objectives, audience insights, and creative testing.

About you:

• Strong understanding of linear TV, streaming, Connected TV, and video measurement.
• Experience managing agency relationships and influencing external partners.
• Excellent analytical, communication, and presentation skills.
• Experience presenting to senior stakeholders.
• Comfortable working cross-functionally with Marketing, Creative, Analytics, Finance, and Executive Leadership.
• Highly organized with excellent project management skills and attention to detail.

Education:

• Bachelor's degree preferred.

Years of experience:

• 3-5 years of experience in TV, Connected TV, video media, or integrated media planning.

Technical skills:

• Experience supporting national TV/CTV clients within a media agency, or managing TV and video investments in-house for a consumer brand.

What Our Team Offers:

Working at RGG is an opportunity to join a mission-driven team that values Innovation and Impact. Benefits include health, dental, and vision insurance effective on the date of hire; generous Flex Time Off; flexible remote/hybrid work options; a supportive, inclusive culture; and the opportunity to make a measurable impact at a fast-growing company.

Our Values:

At Rue Gilt Groupe, we’re shaping the future of e-commerce through collaboration, innovation, tenacity, passion, empowerment, and kindness.

We encourage you to apply:

Even if you don’t meet every qualification, we value passion, curiosity, and a commitment to learning. We celebrate diverse perspectives and strive to create an inclusive environment.

Work Authorization:

Rue Gilt Groupe is committed to equal pay for equal work and considers experience, education, certifications, licenses, skills, expertise, location, internal equity, and other job-related factors. Final offer amounts may vary from the stated range. Offers may include bonus or commission, stock options, paid time off, medical, dental, vision, and basic life insurance. The role description is not exhaustive, and responsibilities may change. Rue Gilt Groupe is an Equal Opportunity workplace.