Paid Social Manager

About the Role

Ramp is redefining how businesses manage their finances, and paid media is one of the highest-leverage ways we bring that story to new audiences. We’re looking for a hands-on Paid Social Manager to own campaign execution across Meta, LinkedIn, YouTube, and TikTok. This person will manage the day-to-day work required to launch, optimize, and scale campaigns while partnering closely with growth creative, product marketing, and growth stakeholders. The immediate priority is strong platform execution: keeping campaigns moving quickly and accurately while freeing senior leadership to focus on strategy. Over time, this person can grow into broader ownership of channel strategy, cross-functional launches, and Ramp’s paid acquisition program.

What You'll Do

• Help operate our paid Meta, LinkedIn, and TikTok programs, including hands-on campaign setup, targeting, budgets, tracking, QA, reporting, and daily optimization.
• Translate performance data into clear recommendations for creative, targeting, and testing.
• Own smaller campaigns and product launches end to end, from stakeholder alignment and briefing through build, deployment post-launch analysis, and reporting.
• Partner with creative strategists, designers, copywriters, product marketers, and analytics teams to bring campaigns to market.
• Develop structured testing plans across audiences, creative, messaging, formats, and placements.
• Maintain strong operational standards across naming conventions, documentation, measurement, and campaign governance.
• Identify opportunities to improve workflows through templates, automation, and AI-enabled tools.
• Grow into channel planning and broader paid acquisition strategy.

What You Need

• 4+ years of experience managing paid social or performance marketing campaigns.
• Deep hands-on experience with Meta Ads Manager and LinkedIn Campaign Manager.
• A strong understanding of campaign structure, audience targeting, bidding, budgeting, tracking, attribution, and optimization.
• Experience working across both creative testing and media execution.
• Experience building repeatable campaign templates, operating systems, and AI-assisted workflows.
• Ability to interpret performance data and turn it into clear, actionable decisions.
• Strong project management skills and confidence owning initiatives from brief through launch.
• Excellent attention to detail, particularly when building, trafficking, and QAing campaigns.
• Comfort operating in a fast-paced, test-and-learn environment.
• Strong cross-functional communication and stakeholder-management skills.
• A proactive, ownership-oriented approach and an interest in growing into broader strategic responsibility.

Nice-to-Haves

• Experience in paid social for B2B, SaaS, fintech, or financial products.
• Experience leading integrated product or feature launches.
• Knowledge of incrementality testing, experimentation frameworks, and measurement strategy.
• Experience with landing-page testing and conversion-rate optimization.
• Familiarity with marketing analytics, automation, and reporting tools.
• A strong point of view on what makes paid creative effective across different platforms.