Sr. Director, Global Brand and Creative

We're looking for a Sr. Director, Global Brand and Creative to set Pattern's global brand strategy and lead the in-house creative team bringing it to life across every market we operate in, including China and EMEA. You'll blend high-level strategy with the CMO and executive team, hands-on creative review, and social oversight — building the full-service creative organization (video, animation, and design) that keeps Pattern's voice consistent everywhere, from keynote stages to paid social. This is a full-time, founding leadership role focused on driving efficient growth, not just visibility, based onsite in Lehi, UT.

What is a day in the life of a Sr. Director, Global Brand and Creative?

• Set the global brand strategy for Pattern and lead the creative team bringing it to life across every market, including China and EMEA
• Split time between high-level strategy work with the CMO and executive team and hands-on creative review
• Build and maintain the systems and people that keep Pattern's voice consistent everywhere it shows up — keynote stages, client dinners, paid social, and direct mail
• Ensure brand and creative work is measured against efficient growth and real demand generation, not just visibility or impressions
• Own creative budgets, agency and freelance vendor economics, and headcount planning for the team
• Attract, hire, retain, and coach world-class creative talent, including the team based in Pune, India

What will I need to thrive in this role?

• A proven track record spanning both agency-side creative leadership and in-house B2B brand and creative leadership, including direct experience at a publicly traded company and comfort with the visibility and rigor of operating in the public markets
• Direct experience managing brand or creative work across multiple international markets, including familiarity with China's distinct digital and social ecosystem and EMEA market dynamics
• Exceptional writing and storytelling ability, with genuine range — equally comfortable shaping a big brand idea and sharpening the copy on the page
• A strong problem-solver, able to translate ambiguous or fast-changing business needs, including those of a senior executive team, into effective creative solutions
• Experience building or running a full-service, in-house creative team (video, animation, and design), supported by project management and offshore creative talent
• A demonstrated ability to attract, hire, retain, and coach world-class creative talent
• Fluency running brand strategy and fast-moving social content simultaneously, without letting either slip
• Ownership-level comfort with creative budgets, agency and freelance vendor economics, and headcount planning
• A performance-minded approach to brand and creative — comfortable being measured on efficient growth and demand generation, not just creative output
• Bachelor's degree required
• Willingness to work onsite in Lehi, UT and travel internationally as needed

What will make me stand out during the interview process?

• Specific, measurable outcomes driven through brand and creative work, not just the work itself
• A clear point of view on how brand and creative can drive efficient growth and demand, not just visibility
• Experience building or scaling a full-service, in-house creative team, including video and animation capabilities
• Experience that spans agency, B2B, and public-company environments, and an understanding of how that translates to a global, multi-region brand like Pattern's
• A strong portfolio demonstrating range across strategy, writing, and craft
• Experience partnering closely with demand generation, revenue, and investor relations teams
• E-commerce or marketplace industry background (Amazon, Walmart, TikTok Shop, etc.)