Ecosystem Marketing Lead

This role owns how Lattice turns its partner and integration ecosystem into a GTM advantage. It goes beyond traditional HR partnerships: the goal is to build relationships and joint go-to-market motions with the broader AI and work-tech ecosystem, including future-of-work platforms like OpenAI, Anthropic, Slack, and other tools Lattice integrates with, so Lattice reaches managers and functional leaders, not just HR buyers.

What You Will Do

• Own the partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations.
• Partner closely with Product and Integrations teams on what Lattice builds, while owning how partner-enabled capabilities are positioned and brought to market.
• Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners.
• Translate partner-enabled capabilities into clear customer value, use cases, messaging, and differentiated positioning.
• Build repeatable partner marketing motions across co-marketing, field activation, account opportunities, customer advocacy, and sales enablement.
• Work with Sales and Field Marketing to activate partners through events, regional programs, account-based opportunities, and customer-facing moments.
• Identify and prioritize partners that can create distribution, credibility, pipeline, and category leadership, in addition to integration value.
• Expand Lattice’s reach into managers, functional leaders, and broader business stakeholders through strategic ecosystem programs.
• Own partner-facing launch timing, marketplace distribution opportunities, and Lattice’s presence in relevant third-party marketplaces.
• Represent Lattice at strategic partner events, virtually and in person, and lead event-based commercial activation alongside partners.
• Educate partners on Lattice’s integration capabilities, limitations, and dependencies in collaboration with Product Marketing, Product, and Engineering.
• Establish clear goals and measurement for partner marketing programs, using results to improve future investments and partner plans.

What You Will Bring to the Table

• 8+ years of experience in partner marketing, ecosystem marketing, alliances, field marketing, or a related B2B SaaS go-to-market role.
• Experience developing and executing joint go-to-market programs with technology partners, including campaigns, events, content, launches, and sales activation.
• Ability to translate technical products, integrations, and platform capabilities into relevant customer stories and commercial programs.
• Experience partnering effectively with Product, Engineering, Product Marketing, Sales, and Field Marketing teams.
• A track record of managing multiple cross-functional and external stakeholder relationships, setting priorities, and driving programs from concept through execution.
• Clear written and verbal communication skills, including the ability to influence without direct authority.
• A practical, metrics-oriented approach to evaluating program performance, partner value, and future investment.
• Comfort representing Lattice with senior partner contacts and in external settings.
• Experience in HR technology, AI, or adjacent work-tech ecosystems is a plus.

What success looks like

Success in this role will be measured through the following outcomes:

• Partner-sourced and partner-influenced pipeline is measured consistently with Commercial Partnerships and shows meaningful contribution.
• Strategic partners have clear joint GTM plans and a regular cadence of high-quality launches, campaigns, and field activations.
• Lattice has a more visible, accurate presence in relevant partner marketplaces and third-party ecosystem channels.
• Partner commercial teams understand Lattice’s capabilities and can effectively bring joint value to customers.
• Lattice expands its reach with managers, functional leaders, and broader business stakeholders, measured through audience and engagement indicators.
• Lattice’s position in the AI-native workplace ecosystem is strengthened through partner reach, visibility, and strategic opportunities.