Marketing Director

Our Story:

Founded in 2012 by brothers John and Jeff Inch, Inch & Co. has grown from a small local builder into an award-winning family of companies — earning recognition as one of Central Pennsylvania's fastest-growing companies by the Central Penn Business Journal in 2022. Headquartered in York, Pennsylvania with expansions into North Carolina and Ohio, we take an integrated approach to real estate — spanning land development, design, construction, management, and long-term investment — so that quality and purpose are built into every detail.

Summary

Inch & Co. is seeking an experienced, results-driven Marketing Director to lead integrated marketing strategies across our growing portfolio of real estate, development, and lifestyle brands. The ideal candidate is a strategic thinker, strong relationship driver, mentor, and team builder who thrives in a fast-paced, entrepreneurial environment. They can move quickly between multiple divisions, brands, markets, and priorities while keeping teams aligned and focused on measurable results.

Role Expectations

• Develop and lead integrated marketing strategies across multiple divisions, properties, developments, and lifestyle brands.
• Partner closely with sales and leadership to align marketing priorities with lead generation, leasing, occupancy, revenue, and overall business goals.
• Own audience strategy, including customer personas, segmentation, targeting, and customer journeys, ensuring campaigns reach the right people with the right message.
• Use market research, sales insights, competitive intelligence, and performance data to guide strategy, budgets, and ongoing optimization.
• Lead brand positioning and creative strategy, partnering with creative teams and outside resources to ensure execution is both compelling and strategically sound.
• Manage marketing budgets across paid media, digital, print, events, sponsorships, listing platforms, and creative production with a strong focus on performance and ROI.
• Lead go-to-market, lease-up, and growth strategies for new developments, repositioned properties, and new business initiatives.
• Analyze marketing and sales KPIs including traffic, qualified leads, conversion, cost per acquisition, occupancy, revenue, and ROI, translating results into clear next steps.
• Build strong relationships across sales, operations, development, property management, creative, and leadership to create alignment and move initiatives forward quickly.
• Lead, mentor, and develop the marketing team, creating clear priorities, accountability, collaboration, and opportunities for growth.
• Successfully manage multiple brands, markets, projects, deadlines, and shifting priorities in a fast-paced environment.
• Stay current on consumer behavior, real estate trends, digital marketing, technology, AI, and emerging opportunities that can improve performance.
• Travel approximately 5–7 days per month to support properties, launches, regional teams, and industry events.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience.
• 7+ years of progressive marketing experience with demonstrated leadership of strategy, campaigns, budgets, teams, and measurable business results.
• Experience in real estate development, multifamily, property management, residential/commercial real estate, or lifestyle brands strongly preferred.
• Proven ability to align marketing strategy with sales and revenue objectives.
• Strong understanding of audience segmentation, personas, consumer behavior, customer journeys, and targeted marketing.
• Strong analytical mindset with the ability to interpret marketing, sales, and market data and turn insights into actionable strategy.
• Strong creative and brand instincts with experience effectively directing creative teams, agencies, designers, photographers, and other partners.
• Experience across digital marketing, paid media, SEO/SEM, social media, websites, CRM/email, reputation management, and integrated campaigns.
• Proven ability to manage budgets and make informed decisions about where marketing dollars will generate the greatest impact.
• Exceptional relationship-building, leadership, communication, and team-development skills.
• Highly organized, adaptable, and able to make decisions and maintain momentum while managing multiple divisions and competing priorities.
• Willingness to travel approximately 5–7 days per month to support properties, launches, regional teams, and industry events.