Email Automation & QA Specialist

About the role:

Imprint's Marketing Design team builds and maintains the design systems behind a growing portfolio of partner brands — across email, web, in-app, paid, and print. Email is at the center of how we communicate with cardholders, and doing it well at scale requires both a reliable production engine and a high-quality validation layer.

We’re looking for an Email Automation & QA Specialist who thrives at the intersection of content, systems, code, and quality. You’ll be the person who:

• Understands how emails are designed, assembled, personalized, and launched in Braze (templates, catalogs, content blocks, Liquid, localization, and tracking).
• Builds AI automations to accelerate and standardize production.
• Introduces an AI QA layer that flags issues early (before human review), and owns the final human QA process and quality bar.

This is a systems-and-quality role: you’ll improve and maintain our automation and QA workflows so production stays reliable as we scale.

What you’ll own:

Content catalog management & template assembly (Braze):

• Assemble new email templates from already-developed components in Braze, ensuring the final output matches the original Figma source and approved copy.
• Build, update, and maintain reusable content blocks and catalog entries across our partner programs.
• Manage content accuracy, localization, and versioning across a growing library of partner templates.
• Partner with the design technologist to flag structural/component issues and improve the underlying system.
• Build and iterate on AI-assisted workflows that convert Figma designs + copy into the content structures we use to power reusable, dynamic templates in Braze.

AI-first QA → human QA (quality pipeline):

• Design and implement an AI QA checklist that runs before human review (e.g., link/UTM validation, Liquid variable presence, localization completeness, dark mode considerations, compliance string presence, etc.).
• Maintain QA tooling outputs (logs, check reports, tracked issues) so QA is repeatable and measurable.
• Conduct end-to-end human QA on every email before it reaches the lifecycle team — proofreading, link validation, rendering checks across clients and dark mode, and dynamic content verification.
• Run inbox testing and document/resolve issues prior to deployment; continually improve the checklist based on issues found.
• Create lightweight tools/scripts/prompts that standardize repetitive tasks and improve QA quality.
• Own documentation, versioning, and ongoing maintenance of automations as components, partner programs, and requirements evolve.

Braze campaign & canvas support:

• Support Marketing Ops/Lifecycle with campaign and canvas builds by providing ready content catalogs and thoroughly validated templates in Braze.
• Manage content setup, dynamic content logic, and final QA to ensure accurate and timely launches.
• Maintain and update existing campaigns as partner programs evolve — offer swaps, compliance edits, copy updates — with automation where possible and careful review always.

Link tracking, and validation:

• Generate, manage, and QA campaign links ensuring all UTM tracking is accurate and functioning correctly.
• Work with Branch.io or similar deep linking platforms to set up and validate deep links.
• Build automated checks to catch common tracking issues before launch (broken links, missing UTMs, wrong destinations, mismatched deep links).

Code troubleshooting & safe updates:

• Troubleshoot and make updates to HTML and Liquid code within existing email templates (within established patterns and guardrails).
• Maintain a working knowledge of email client rendering and compatibility best practices.
• When automation or templates hit a complexity wall, escalate appropriately — and propose systemic fixes to reduce repeats.

What we’re looking for:

Essential:

• Strong systems thinking and attention to detail — you catch edge cases and take pride in error-free output.
• Practical experience building or operating automation (AI-assisted workflows, scripts, no-code/low-code tools, or process automation) in a production environment.
• Working knowledge of HTML and CSS for email — enough to troubleshoot, update, and QA code confidently.
• Experience with Liquid templating or similar dynamic content systems.
• Deep familiarity with how work moves through a production pipeline: inputs → assembly → validation → launch → iteration.
• Comfort with tooling and operational rigor: naming conventions, documentation, change control, and ongoing maintenance.
• Clear, proactive communication and ownership of deliverables.

Preferred:

• Experience with Braze or a comparable lifecycle marketing platform.
• Experience with content catalog management and dynamic template logic.
• Familiarity with UTM tracking, link management, and campaign attribution.
• Experience with mobile deep linking platforms (e.g., Branch.io).
• Experience with inbox testing tools and client rendering QA.
• Experience working within a component-based design system.

How this role fits the team:

This role sits within the design technology pillar of the Marketing Design team, working closely with the design technologist, content strategist, and senior designers — and partnering with Lifecycle/Marketing Ops for launches.

You’ll receive finished designs and copy, build them accurately into Braze, and hand off validated campaigns to lifecycle managers. Your lane is automation + execution quality: improving how we produce emails, ensuring the system keeps working as we scale, and maintaining a consistent quality bar across every partner send.