Director, Category Management, Hims

About the Role:

We’re looking for a Director, Category Management to own the initiatives that decide whether a Hims category wins — the biggest levers on the P&L across acquisition, retention, and new-treatment launches. You’ll be the strategic lead on these end-to-end, with growth and ops partners behind you and a clear runway to grow into a GM running your own category.

Hims isn’t a set of one-time transactions; it’s a healthcare platform where value compounds through retention and cross-category adoption. You’ll be measured on the long-term, multi-specialty value your customers generate on platform — not just on acquisition – and your ability to prioritize initiatives across all roadmaps.

You’ll lead across clinical, pharmacy, regulatory, product, growth, analytics, and operations, bringing the rigor to defend every decision on the numbers and the speed to ship, learn, and iterate. Reports to the General Manager, Hims. Partners with the GMs and Directors across the Hims & Hers portfolio, and is supported by the Sr. Managers on Category Strategy & Analysis.

You Will:

Own the Category’s Biggest Levers

• Take end-to-end ownership of the initiatives that move the P&L most — across acquisition, retention, conversion, and new-treatment launches — from strategy through execution to results.
• Own the unit economics behind them: CAC, LTV, ARPU, submit-to-subscriber (S2S), and contribution margin.
• Run your initiatives as a portfolio — frame the opportunity, score trade-offs, sequence the roadmap, and bring a clear recommendation on what gets built and when.

Drive Growth & Retention

• Partner with growth and lifecycle teams to lift acquisition, S2S conversion, and retention across the funnel.
• Shape the tech product roadmap with product and engineering, prioritizing funnel, personalization, and experience investments that move conversion and retention.
• Turn single-treatment buyers into multi-specialty members through cross-sell and long-term engagement.
• Build pricing, bundling, and merchandising strategies that protect margin and LTV.

Launch & Scale New Treatments

• Own the treatment development roadmap for your categories, including new treatments, SKUs, form factors, and programs from business case to forecast to go-live.
• Work with clinical, pharmacy, and regulatory teams to bring therapies to market safely and fast.
• Build repeatable launch playbooks.

Own the Customer Experience

• Deliver an end-to-end experience that is premium, empathetic, and destigmatizing.
• Pressure-test the journey from first touch through fulfillment and ongoing care.
• Pair qualitative insight with hard data to close experience gaps.

Lead Cross-Functional Execution

• Align clinical, regulatory, product, growth, analytics, pharmacy, and operations.
• Keep product and treatment roadmaps reconciled in one prioritized plan, with clear priorities and success criteria.
• Direct growth-ops and analytics resources and act as a thought partner to supporting Sr. Managers.

Manage Performance

• Own the scorecard for initiatives, including revenue, contribution margin, retention/churn, S2S, ARPU, and treatment adoption.
• Set KPIs and success criteria and report performance in business reviews.

You Have:

• 7+ years in category management, strategy and operations, general management, or a related role with real business accountability.
• A track record of owning high-stakes initiatives or a P&L and driving measurable revenue, margin, or retention outcomes.
• Demonstrated success launching and scaling new products or programs, from 0-to-1 and at scale.
• Experience managing a portfolio and roadmap, prioritizing across competing bets and sequencing investment against a clear thesis.
• Sharp analytical and financial fluency.
• Cross-functional leadership that aligns clinical, product, growth, and operations behind one plan.
• Bias to action: MVP, learn, iterate — over over-engineering.
• The ambition and range to grow into a GM role owning a category outright.
• Bachelor’s degree. MBA, management consulting, or top-tier tech background preferred.

Bonus If You Have:

• DTC, telehealth, or consumer health experience.
• Regulated healthcare products, pharmacy operations, or compounding experience.
• People management experience.
• Looker or Amplitude fluency.

Why This Role Matters:

Hims is where this company started — and Sexual Health, Testosterone, and Hair remain some of its biggest engines. That value is created across categories through retention and cross-sell. You’ll own those initiatives, move the P&L, and prove you can build. For the right person, this is the on-ramp to GM: master the biggest levers in a category, then go run one of your own.

Our Benefits:

• Competitive salary and equity compensation for full-time roles.
• Unlimited PTO, company holidays, and quarterly mental health days.
• Comprehensive health benefits including medical, dental and vision, and parental leave.
• Employee Stock Purchase Program (ESPP).
• 401k benefits with employer matching contribution.
• Offsite team retreats.

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to apply—even if you're not sure if your background or experience is a perfect match.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with applicable fair chance laws.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in its job application procedures.