Head of Marketing, US

About Halter

At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard.

We’re backed to deliver on a mission that matters by Tier 1 investors including Founders Fund, Bessemer Venture Partners, BOND, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck and Icehouse ventures.

About the role

We're searching for an exceptional marketing leader to grow Halter in this region to one of Halter's biggest markets in the world. You’ll be building recognition for Halter’s brand that reaches every ranching community in the region, with revenue performance to match. We've made our first moves on the ground and now we need a senior leader to build on that foundation.

This role is a key driver of North America's full-funnel revenue performance: acquisition, expansion, and retention, all through marketing. You're not running events and content on instruction or directive from HQ. You are accountable for the region's marketing strategy to achieve our revenue outcomes. That means thinking like a revenue owner first, and a marketer second.

Your job is to make sure marketing shows up as a genuine lever across that whole funnel: helping win new ranchers, and also feeding the stories, proof points and community that keeps existing ranchers expanding and retained. You, in tight collaboration with go-to-market leadership, will build this strategy, build the team to deliver against it, and own the demand and pipeline that drives Halter's growth in this market for years to come.

You will have full support from Halter’s global marketing team based in New Zealand HQ, with the brand and strategic frameworks you need to do your job. But ultimately the buck stops with you in this region - acquire, expand and retain the best ranches in one of the best ranching regions globally.

Who we are looking for

• A full-funnel revenue thinker, not a channel specialist. You've owned acquisition, expansion, and retention outcomes, not just top-of-funnel demand generation. You think in pipeline and revenue contribution first, achieved through strategically driving brand awareness.
• Deeply customer-led. You're energised by time on ranch with customers, and you turn that understanding into commercial decisions such as messaging, proof points, and channel choices.
• A builder and world-class operator. You will build and lead a high-performing, efficient team, ideally with experience scaling a marketing or growth function in a fast paced environment.
• Genuinely commercial. You’re comfortable being measured on a revenue number and demand it from yourself and your team. You move fast on real bets and make data-backed decisions.
• First-principles by instinct. You use Halter's global frameworks and know when your regional market demands something different, making that case with evidence.
• A strong operator across both brand and demand. You’re equally comfortable in a tone-of-voice conversation and a CAC/ROI conversation.
• Comfortable with ambiguity. You'd rather own the outcome and figure out the path than wait for a fully specified brief.
• AI-forward as a default operating mode. You and your team use AI to draft and iterate content, personalise outreach, and analyse campaign and funnel data faster.

What the role looks like

• Strategy & ownership: Own the regional marketing strategy and budget end to end, setting the vision and plan to take Halter from early-market entry to category leadership and one of our largest revenue markets.
• Organic growth, brand equity, and content: Own organic channel contribution to pipeline and CAC, develop SEO-driven rancher resources, manage owned channels and organic social, and decide where to invest across organic and paid channels.
• Events strategy: Partner with sales leadership to decide which field days, expos, and rancher gatherings move pipeline in North America.
• Case studies & proof: Build a library of local customer stories and results for acquisition, expansion, and retention.
• Paid traffic: Work with the Performance Marketing function on paid channels with focus on CAC and pipeline contribution.
• Enterprise motion: Support and drive the enterprise and larger-account pipeline in North America.
• Accountability for the numbers: Own and report on pipeline, CAC, brand awareness, and the complete revenue picture of the region.
• Brand and tone of voice in-region: Use Halter's global brand as the foundation and adapt it for regional customers.
• Objection handling through stories: Build ROI case studies and compelling storytelling that address price, proof, and switching-risk objections.

Our Benefits

• Employee Stock Ownership Plan (ESOP)
• Unlimited PTO
• Employee Assistance Program (EAP) and paid wellness leave
• Comprehensive medical, dental, and vision benefits
• $750 USD personal growth fund per year
• Paid parental leave
• 401(k) employer matching
• Onboarding travel to New Zealand

Our Office First Approach

Humans are wired for connection. Being office first is a core pillar of our culture because in-person connections drive your growth, learning, impact, and relationships.

We're office first, not office only. Working from the office is our default, but we flex when needed. We have a high-trust culture where everyone is trusted to do what's best for Halter.

Our office vibe is special, with high energy and spectacular people. Your growth and impact are unlimited here, coming from solving problems, innovating, and constantly learning from each other.

Join our team

Halter is committed to promoting a diverse and inclusive workplace. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter.

If this opportunity sounds like you, please apply by sending through your cover letter and CV.

Why our team loves working at Halter

• Work that genuinely matters, helping farmers improve their livelihoods, spend more time with their families, and build more sustainable operations.
• Spectacular people solving hard problems in a culture designed for talented people to do work that changes lives.
• Autonomy, mastery, and learning, supported by a personal growth fund.
• Rewarding and challenging work reshaping an entire industry.