Associate Manager, Digital Marketing, rhode

The Associate Manager, Digital Marketing at rhode plays a key role in executing and evolving the brand’s digital presence across paid media, email, sms, and affiliate channels in partnership with senior managers. The role will support the end-to-end execution of digital marketing campaigns while serving as a critical connector across the ecommerce, marketing, operations, and creative teams.

The ideal candidate is a fully qualified, experienced digital marketing professional has a sharp eye for detail, a collaborative spirit, and the instincts to know when to escalate and when to run.

What You'll Do

Digital Marketing Execution & Campaign Operations

• Support execution and quality assurance across CRM (Email & SMS), paid media, affiliate, and creator marketing initiatives, ensuring campaigns launch accurately and on schedule.
• Build, QA, and test all campaigns and automations ensuring flawless execution from setup through deployment.
• Monitor campaign performance, pacing, budgets, and account health while assisting with day-to-day optimizations and platform maintenance.
• Support segmentation strategy and execution across email and SMS channels.
• Set up and monitor A/B tests across email and SMS; synthesize results into clear, actionable recommendations.
• Build and maintain dashboards, reporting, marketing trackers, and documentation to support business insights and performance analysis.
• Support affiliate operations, creator gifting, partner communications, and cross-functional coordination to ensure seamless campaign execution.
• Support post-send performance tracking and contribute to ongoing channel optimization.
• Conduct competitive research, monitor industry trends, and identify opportunities to improve marketing performance and operational efficiency.

Cross-Functional Collaboration & Project Management

• Coordinate campaign operations, including creative trafficking, project management, testing calendars, audience segmentation, and A/B testing across marketing channels.
• Project manage email and SMS campaigns end-to-end - own the briefing process, coordinate asset delivery timelines, and keep cross-functional partners aligned and on schedule.
• Serve as operational connector to drive digital expression of the brand alongside ecommerce team and cross-functional partners in creative, brand, social, and operations to keep stakeholders aligned, informed, and moving.
• Partner with ecommerce team on campaign landing pages, promotional & go-to-market execution and inventory alignment, to ensure a seamless customer experience.

What You'll Bring

• 3–5 years of experience in digital marketing, ecommerce, or a related field, ideally within beauty, fashion, CPG, or a DTC brand.
• Demonstrated experience working cross-functionally across ecommerce, creative, and operations teams in a fast-paced environment.
• Experience with digital marketing & affiliate platforms such as Shopify, Ads Manager tools (TikTok, Meta, Google), Klaviyo, Postcript, Attentive, LTK, ShopMy, TikTok Shop, GA4 is a plus.
• Strong project management skills with proficiency in tools such as Asana, Figma, or equivalent; able to manage multiple workstreams simultaneously without dropping details.
• Works independently across a wide range of challenges, selecting the right course of action using evaluation and judgment.
• Enhances relationships with senior internal and external partners, often through clear communication, proactive updates, and the ability to persuade and influence cross-functionally.

Other Details for Consideration

• Hybrid schedule: Must be willing to work at least 3 days a week in the office.