Director, Brand Partnerships

Responsibilities

• Lead Breakthrough Partnership Strategy & Execution
• Develop and execute a partnership strategy that drives cultural relevance, brand love and business growth.
• Lead high-priority partnerships end-to-end—from opportunity identification and concept development through negotiation, execution and go-to-market.
• Orchestrate cross-functional teams across Brand, Creative, Product Development, Digital, PR, Social, Operations and other key functions.

• Create alignment, navigate roadblocks and influence senior leadership to move complex initiatives forward.

• Build Strategic Partner Relationships
• Build and nurture trusted relationships with external partners, serving as a senior-level representative and extension of the e.l.f. brand.
• Lead partner relationships from initial outreach through execution, balancing the strategic, creative and business needs of both organizations.

• Proactively expand a strong network across brands, entertainment, creators, media and culture to identify new partnership opportunities.

• Be a Creative Marketer
• Turn consumer insights and cultural opportunities into breakthrough partnership concepts, campaigns, products and experiences.
• Partner with Creative, Product Development and Brand teams to bring big ideas to life.
• Push beyond traditional collaborations to create unexpected, distinctive and inherently shareable work.

• Bring strong creative judgment and a high bar for work that earns attention and strengthens e.l.f.’s cultural position.

• Move at the Speed of Culture
• Maintain a deep understanding of emerging trends, social conversations, entertainment, creators, communities and consumer behaviors.
• Identify cultural moments and emerging opportunities that can inspire meaningful partnerships.
• Bring a forward-looking point of view on what’s next and where e.l.f. can participate in or lead culture.
• Ensure partnerships feel authentic and native to the culture—not forced or opportunistic.

Requirements

• Bachelor’s degree in Marketing, Business or related field; MBA a plus.
• 8+ years of progressive experience in brand marketing, partnerships, integrated marketing or a related field.
• Proven track record of developing and executing high-impact partnerships from concept through launch.
• Exceptional cross-functional leadership skills, with the ability to influence without direct authority and align senior stakeholders.
• Strong creative marketing instincts, with experience developing breakthrough campaigns, products or experiences.
• Proven relationship-building and negotiation skills, with the ability to build trusted senior-level external partnerships.
• Deep cultural fluency and curiosity, with an innate understanding of social, entertainment, creators, emerging communities and consumer trends.
• Excellent strategic, storytelling, communication and presentation skills.
• Ability to thrive in a fast-paced, entrepreneurial environment and manage multiple priorities with agility.
• A passion for challenging conventional thinking and creating work that is unexpected, culturally relevant and unmistakably e.l.f.