About the role

Own the creative strategy for paid and organic channels (LinkedIn, YouTube, Meta, Reddit and new channels as they appear): what we say, to whom, and in which format
Write sharp briefs and hooks from customer insight, then work with designers and editors to ship them fast
Run a steady test-and-learn loop: launch variants, read the data, stop what doesn't work and scale what does
Help build our in-house content studio: series, short-form video and ongoing content on CFO and accounting topics
Use AI tools to cut production from weeks to days, without lowering the bar on taste
Work closely with Growth, Product Marketing and the founders so creative ties directly to pipeline

You've got 3–6 years in creative strategy, performance creative or content, ideally at B2B SaaS or fintech
You write well and have a clear point of view on what makes a good ad
You're comfortable with data and treat metrics as creative feedback
You're happy working without a playbook
Bonus: you can make finance interesting

Creative Strategy Lead