Paid Social Manager (Remote US)

Directive Consulting is a leading B2B marketing agency specializing in measurable results across Technology, Industrial, and Services markets. The Paid Strategist is a client-facing role responsible for client deliverables, custom strategies, and communication with clients and internal stakeholders on Paid Social deliverables.

(Internal Title: Account Strategist, Paid Social)

Roles & Responsibilities

• Oversee and lead a collection of social media accounts.
• Support client contacts directly.
• Communicate weekly with vendors and operational partners regarding assigned tasks, quality, and improvements.
• Build quarterly client strategies.
• Create, maintain, and optimize paid media campaign budgets.
• Understand client positioning and unique value propositions.
• Confirm accurate lead routing within a CRM.
• Manage personal productivity and utilization.
• Work with the Associate Director to achieve internal and client goals.
• Understand the value of programmatic campaigns.
• Drive cross-sells, upsells, and referrals through client relationships and professional networks.
• Execute and optimize LinkedIn advertising campaigns, including ad copywriting, TAM development, and targeting to maximize ROI.

What You Offer

• 2+ years of experience at a performance or digital marketing agency, with hands-on B2B client experience.
• Deep expertise in paid social advertising, specifically LinkedIn Ads.
• Understanding of LinkedIn ad units, including conversation ads, document ads, and CTV.
• Proficiency with LinkedIn Campaign Manager, ZoomInfo, 6sense, and similar tools.
• Understanding of keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance using Google Analytics, GA4, Excel, and other analytics platforms.
• Ability to drive and measure results via OCT.
• Experience with audience segmentation by tier, job title, and similar criteria.
• Proven measurable success with mid-market or enterprise accounts.
• Ability to articulate strategy and tell stories with data.
• Strong problem-solving, organizational, prioritization, and project-management skills.
• Willingness to travel to clients approximately once per year per client or as needed.

What Success Looks Like

• Demonstrate company core values in internal and external interactions.
• Effectively manage approximately five mid-tier and enterprise accounts.
• Meet or exceed department KPIs, including client growth, goal attainment, client NSMs, and client satisfaction.
• Build client trust and relationships that create consistent renewals.
• Cross-sell services aligned with client goals.
• Clearly communicate results to client contacts and executives.
• Make exceptional strategic decisions for accounts.

Benefits

• Medical, dental, vision, disability, and life insurance coverage.
• Employer-paid medical coverage and dependent contribution.
• Mental health support through Spring Health and Headspace.
• Physical therapy through Omada, fertility support through Carrott, Aaptiv workouts, and One Medical membership.
• Unlimited PTO, paid company holidays, birthday off, end-of-year recharge, and paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.

Work Environment Requirements

As a remote-first company, employees may work from anywhere in the US, with optional offices in Irvine, California. The role may operate 100% virtually from a home office and requires use of a laptop, software platforms, office productivity tools, reliable internet, and the ability to remain stationary for extended periods and interpret written and verbal communication. Reasonable accommodations may be made for qualified individuals with disabilities.

Additional Information

Directive Consulting is committed to a diverse and inclusive culture. All qualified applicants receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-CV1