Senior Social Media Advertising Strategist (Remote US)

Directive Consulting is a B2B marketing agency focused on measurable results through paid media, content marketing, public relations, paid social, marketplace, and lifecycle marketing. The Paid Strategist is a client-facing role responsible for client deliverables, custom client strategies, and communication with clients and internal stakeholders.

Roles & Responsibilities

• Oversee and lead social media accounts.
• Support client contacts.
• Coordinate with vendors and operational partners.
• Build quarterly client strategies.
• Create, maintain, and optimize paid media budgets.
• Understand client positioning and value propositions.
• Confirm accurate lead routing in a CRM.
• Understand programmatic campaigns.
• Drive cross-sells, upsells, and referrals.
• Execute and optimize LinkedIn advertising campaigns, including ad copywriting, TAM development, and targeting.

What You Offer

• 2+ years of experience at a performance or digital marketing agency supporting B2B clients.
• Expertise in paid social advertising, especially LinkedIn Ads.
• Understanding of LinkedIn ad units, including conversation ads, document ads, and CTV.
• Proficiency with LinkedIn Campaign Manager, ZoomInfo, 6sense, and similar tools.
• Knowledge of keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign data using Google Analytics, GA4, Excel, and other analytics platforms.
• Experience with audience segmentation and mid-market or enterprise accounts.
• Ability to communicate strategy and explain data-driven results.
• Ability to organize, prioritize, and manage multiple projects.
• Ability to travel to clients approximately once per year or as needed.

What Success Looks Like

• Manage approximately five mid-tier and enterprise accounts.
• Meet department KPIs, including client growth, goal attainment, North Star Metrics, and client satisfaction.
• Build client trust and relationships that support renewals.
• Cross-sell services aligned with client goals.
• Communicate results clearly to clients and executives.
• Make effective strategic decisions for accounts.

Benefits

• Medical, dental, vision, disability, and life insurance.
• Mental and physical health benefits.
• Unlimited PTO, paid holidays, birthday leave, end-of-year recharge, and paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.

Work Environment Requirements

This is a remote-first role that can operate virtually from a home office anywhere in the US, with optional access to offices in Irvine, California. The role requires use of a laptop, software platforms, virtual meetings, Slack, reliable internet, and the ability to remain stationary for extended periods. Reasonable accommodations may be made for qualified individuals with disabilities.

Additional Information

Directive Consulting is committed to a diverse and inclusive culture. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.