Paid Social Strategist (Remote US)

Directive Consulting is a leading B2B marketing agency with expertise across Technology, Industrial, and Services verticals. Its divisions include Performance, Communications, and Commerce, covering Paid Media, Content Marketing, PR, Paid Social, Marketplace, and Lifecycle Marketing.

The Paid Strategist is a client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with clients and internal stakeholders on Paid Social deliverables. The role involves building high-performing Paid strategies for B2B businesses.

(Internal Title: Account Strategist, Paid Social)

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Communicate weekly with vendors and operational partners to align on assigned tasks, work quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Maintain personal productivity and utilization
• Work directly with the Associate Director to achieve internal and client goals
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells, and referrals through client relationships and professional networks
• Execute and optimize LinkedIn advertising campaigns, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 2+ years of experience working at a performance or digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn ad units such as conversation ads, document ads, and CTV
• Proficiency with LinkedIn Campaign Manager, ZoomInfo, 6sense, and other advertising platforms and tools
• Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using Google Analytics, GA4, Excel, or other analytics platforms
• Ability to drive and measure results via OCT
• Experience with audience segmentation by tier, job title, and similar criteria
• Proven measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Competitive, curious, and solution-oriented mindset
• Ability to organize, prioritize, and manage multiple projects simultaneously
• Willingness to travel to visit clients approximately once per year per client or as needed

What Success Looks Like

• Demonstrate the company's core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, including client growth and goal attainment, with core KPIs including client North Star Metrics and satisfaction scores
• Build client trust and relationships that create consistent renewals
• Cross-sell services aligned with client goals and objectives
• Clearly communicate results to client contacts and executives
• Make exceptional strategic decisions for accounts

Benefits

• Medical, dental, vision, disability, and life insurance coverage
• 100% employer-paid employee plan and 50% employer contribution for dependents
• Access to certified therapists through Spring Health and Headspace membership
• Physical therapy through Omada, fertility support through Carrott, Aaptiv virtual workouts, and One Medical membership
• Unlimited PTO, paid company holidays, birthday off, end-of-year recharge, and paid parental leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure

Work Environment Requirements

As a remote-first company, employees may work from anywhere in the US, with the option to use offices in Irvine, California. The role may operate 100% virtually from a home office. Collaboration is conducted primarily through Zoom and Slack. The role requires operating a laptop and office productivity software, remaining stationary for extended periods, interpreting written and verbal communication, reliable internet access, and a professional background.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Additional Information

Directive Consulting is committed to fostering a diverse and inclusive culture. All qualified applicants receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.