Senior Meta Strategist (Remote US)

Directive Consulting is a leading B2B marketing agency. The Paid Strategist is a client-facing role responsible for client deliverables, custom client strategies, and communication with clients and internal stakeholders on Paid Social deliverables.

Roles & Responsibilities

• Oversee and lead Social Media accounts
• Support client contacts
• Communicate with vendors and operational partners
• Build quarterly client strategies
• Create, maintain, and optimize paid media campaign budgets
• Understand client positioning and value propositions
• Confirm accurate lead routing within a CRM
• Work with the Associate Director to achieve internal and client goals
• Understand Programmatic campaigns
• Drive cross-sells, upsells, and referrals
• Execute and optimize LinkedIn advertising campaigns, including ad copywriting, TAM development, and targeting

What You Offer

• 2+ years of experience at a performance or digital marketing agency supporting B2B clients
• Expertise in paid social advertising, especially LinkedIn Ads or Meta Ads
• Understanding of LinkedIn and Meta ad units
• Proficiency with LinkedIn Campaign Manager, Meta Campaign Manager, ZoomInfo, and 6sense
• Understanding of keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign data using Google Analytics, GA4, Excel, or other analytics platforms
• Ability to measure results via OCT
• Experience with audience segmentation
• Measurable success with mid-market or enterprise accounts
• Ability to articulate strategy and communicate insights through data
• Strong problem-solving, organization, prioritization, and project-management skills
• Willingness to travel to clients approximately once per year or as needed

What Success Looks Like

• Manage approximately five mid-tier and enterprise accounts
• Meet department KPIs, including client growth, goal attainment, client NSMs, and satisfaction scores
• Build client trust and relationships that create renewals
• Cross-sell services aligned with client goals
• Communicate results clearly to client contacts and executives
• Make strong strategic decisions for accounts

Benefits

• Medical, dental, vision, disability, and life insurance
• Mental health and wellness benefits
• Unlimited PTO, paid holidays, birthday off, end-of-year recharge, and paid parental leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure

Work Environment Requirements

This is a remote-first role that can be performed virtually from a home office anywhere in the US. Employees collaborate through virtual meetings and Slack and must be able to operate a computer, remain stationary for extended periods, interpret written and verbal communication, and maintain reliable internet access. Reasonable accommodations may be made for qualified individuals with disabilities.

Additional Information

Directive Consulting is committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.