Associate Director, Paid Social (Remote US)

Directive Consulting is the leading B2B marketing agency for companies that are optimized for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like. We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Our methodology, DiscoverabilityOS™, aligns brand and demand to guide your ICP to choose you across every decision point. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing.

At Directive, we're always looking to connect with talented people who care about work that actually counts. As we grow across all 3 divisions, we're seeking forward-thinking people who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means something.

Are you a true marketing nerd with a passion for social media advertising and people management? Do you love building new things and motivating your team to win? Then you may be the Associate Director of our dreams!

The Associate Director of Paid Social sits on the fast-growing Communications team. Our social media team is on the cutting edge of media marketing for enterprise B2B clients. We’re a hub of innovative strategies, helping clients leverage the full power of LinkedIn, Meta, YouTube, Reddit and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Associate Director with a growth mindset to join our evolving team!

Overview

Associate Directors are directly responsible for strategic excellence in their zone of genius and developing their team of social strategists. As an Associate Director in one of our most creative divisions, you have the opportunity to help shape both our product and culture.

Roles & Responsibilities

• You’ll lead a pod of up to 8 Social Media Strategists and set the tone for excellence across your team and clients.
• Set goals for each client engagement in your pod.
• Ensure every client follows best practices and Directive's unique methodology for Social Advertising.
• Understand campaign approval barriers and support strategists in earning approvals.
• Ensure roadblocks are discussed in every 1x1 conversation with Strategists and establish action plans to remove them.
• Build structure, create a cadence, support proactively, and empower your team with clear communication and expectations.

What You Offer

• 4+ years experience working at a performance/digital marketing agency, with B2B experience preferred.
• 2+ years people management experience.
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads and Meta.
• Understanding of ad units within LinkedIn and Meta, such as conversation ads, document ads, and CTV.
• Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, ZoomInfo, and 6sense.
• Ability to delegate to team members to ensure joint success.
• Ability to de-escalate client issues and proactively prevent them.
• Strong understanding of paid media principles, including ICP research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance.
• Ability to drive results and measure via OCT.
• Proven and measurable success with mid-market or enterprise accounts.
• Ability to translate and articulate strategy and tell stories with data.
• Competitive, curious, and an effective problem solver.
• Commitment to staying current with industry developments and sharing opportunities for growth.
• Ability to organize, prioritize, and manage multiple projects simultaneously.
• Quality-focused with a passion for advertising.
• Willingness to travel to visit clients approximately once per year per client or as needed.

What Success Looks Like

• Encompass Directive's core values through every internal and external interaction.
• Effectively manage a team of up to 8 Strategists and Senior Strategists.
• Meet and exceed department-level KPIs, such as client growth and goal attainment.
• Build client trust and relationships that create consistent renewals with senior stakeholders.
• Surface cross-sell opportunities aligned with client goals and objectives.
• Offset client churn through referrals, upsells, and cross-sells.
• Clearly communicate results with client contacts, executives, and internal team members.
• Make exceptional decisions regarding strategic account direction and the growth and retention of key talent.

What We Offer

• Annual base salary range of $100,000-$135,000 USD for positions based in the United States, with bonus eligibility.
• Medical, dental, vision, disability, and life insurance coverage for employees and their families.
• A 100% employer-paid plan for employees and a 50% employer contribution for dependents in the US, Canada, and Mexico.
• Access to certified therapists through Spring Health and membership to Headspace.
• Physical therapy through Omada, Aaptiv virtual workouts, and complimentary One Medical membership.
• Unlimited PTO with a two-week minimum, paid company holidays, birthday off, end-of-year recharge, and paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.
• Annual company-wide retreat.

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to use Directive's offices in Irvine, California. For some positions, global opportunities may be available in countries where Directive has established businesses, including Canada, the UK, and Australia. For global locations, candidates must have current work authorization and permanently reside in that country.

This role may operate 100% virtually from a home office. Collaboration occurs primarily through virtual meetings, Zoom, and Slack. The role requires operating a laptop, software platforms, and office productivity tools; remaining stationary for extended periods; observing and interpreting written and verbal communication; reliable internet access; and a professional background. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Additional Information

Directive is committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.