Senior Paid Social Strategist (Remote US)

Directive Consulting is a B2B marketing agency specializing in performance, communications, and commerce for technology, industrial, and services companies. The Paid Strategist is a client-facing role responsible for client deliverables, custom strategies, stakeholder communication, account management, campaign execution, budget optimization, lead routing, and client growth.

Roles & Responsibilities:

• Oversee and lead social media accounts.
• Support client contacts and communicate with vendors and operational partners.
• Build quarterly client strategies and manage paid media budgets.
• Understand client positioning and value propositions.
• Confirm accurate CRM lead routing.
• Work with the Associate Director to achieve internal and client goals.
• Understand programmatic campaigns.
• Drive cross-sells, upsells, and referrals.
• Execute and optimize LinkedIn advertising, including ad copywriting, TAM development, and targeting.

What You Offer:

• 2+ years of experience at a performance or digital marketing agency supporting B2B clients.
• Expertise in paid social advertising, especially LinkedIn Ads.
• Knowledge of LinkedIn ad units, LinkedIn Campaign Manager, ZoomInfo, and 6sense.
• Understanding of keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign data using Google Analytics, GA4, Excel, or other analytics platforms.
• Experience with OCT, audience segmentation, mid-market or enterprise accounts, data storytelling, and managing multiple projects.
• Willingness to travel to clients approximately once per year or as needed.

What Success Looks Like:

• Manage approximately five mid-tier and enterprise accounts.
• Meet department KPIs for client growth, goal attainment, client NSMs, and satisfaction.
• Build trusted client relationships that create renewals.
• Cross-sell aligned services and communicate results to clients and executives.
• Make effective strategic decisions for accounts.

Benefits:

• Medical, dental, vision, disability, and life insurance coverage.
• Mental and physical health benefits, including therapy, Headspace, physical therapy, fertility support, virtual workouts, and One Medical membership.
• Unlimited PTO, paid holidays, birthday leave, end-of-year recharge, and paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.

Work Environment Requirements:

This is a remote-first role that can operate 100% virtually from a home office anywhere in the US, with optional access to offices in Irvine, California. The role requires virtual collaboration, computer use, reliable internet access, and the ability to remain stationary for extended periods. Reasonable accommodations are available for qualified individuals with disabilities.

Additional Information:

Directive Consulting is committed to a diverse and inclusive culture. All qualified applicants receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.