PR & Communications Manager (Remote US)

Are you a sharp PR practitioner with a nose for a great B2B story and a track record of landing coverage that actually matters? Do you thrive in a fast-paced agency environment where the best idea wins and real results are the metrics that count? Then you may be the PR & Communications Manager we've been looking for.

Directive is the leading marketing agency for B2B and the go-to partner for enterprise brands tackling complex marketing challenges. Our Communications division is growing, and we're looking for a strong PR practitioner to do exceptional client work and grow with us.

The Role

The PR & Communications Manager is a hands-on executor and emerging strategist who brings deep PR expertise to a portfolio of B2B client accounts. You'll lead day-to-day PR delivery, including earned media, media relations, press releases, executive positioning, and thought leadership, while supporting influencer and organic social programs. You'll work closely with the Head of PR & Communications and help raise the quality bar across the practice.

Key Responsibilities

• Develop, refine, and present strategic communications plans aligned with business objectives.
• Execute integrated PR strategies across earned and owned channels, including media outreach, press releases, bylines, analyst briefings, and award submissions.
• Build and maintain media relationships across trade, business, and technology press.
• Craft narratives and pitches that earn meaningful B2B coverage.
• Support executive positioning through media training, thought leadership content, podcasts, speaking opportunities, and bylined articles.
• Assist with influencer, practitioner, analyst-relations, and creator-partnership programs.
• Contribute to organic social strategy and content.
• Use media and social monitoring tools to track trends, issues, and opportunities.
• Track and report program performance against KPIs, including share of voice and pipeline influence.
• Collaborate cross-functionally to connect communications programs to broader client strategy.
• Contribute to new-business proposals and client presentations as a subject matter expert.

What You Offer / Qualifications

• 4–7 years of experience in PR and communications.
• Strong written and verbal communication skills and creativity.
• Agency experience required; B2B or B2B technology experience strongly preferred.
• Demonstrated ability to earn meaningful media coverage and build media relationships.
• Hands-on experience with executive thought leadership programs, including bylines, podcasts, speaking, and contributed content.
• Ability to translate complex B2B narratives into compelling pitches and stories.
• Awareness of industry news and trends across media and social media.
• Comfort using AI tools for research, targeting, and workflows.
• Willingness to travel to visit clients as needed.
• Commitment to continuously strengthening PR expertise through independent learning.
• Bachelor's degree in public relations or communications preferred.

What Success Looks Like

• You embody the company's core values in client and team interactions.
• You act quickly on media and breaking-news opportunities.
• You consistently earn quality coverage and build lasting media relationships.
• Clients renew because they trust you and see results from communications investment.
• You contribute ideas and executional lift that improve the practice.
• You meet or exceed client goals and contribute to healthy client satisfaction scores.

What We Offer

• Competitive base salary.
• Medical, dental, vision, disability, and life insurance for employees and families, including a 100% employer-paid employee plan and a 50% employer contribution for dependents in the US, Canada, and Mexico.
• Mental-health support through Spring Health and Headspace.
• Physical-therapy support through Omada, Aaptiv virtual workouts, and complimentary One Medical membership.
• Unlimited PTO with a two-week minimum, paid company holidays, birthday leave, end-of-year recharge, and paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.
• Annual company-wide retreat.

Work Environment Requirements

This is a remote-first role that may operate 100% virtually from a home office. The company collaborates through virtual meetings, Zoom, and Slack. The role requires operating a laptop, software platforms, and office productivity tools; remaining stationary for extended periods; interpreting written and verbal communication; reliable internet access; and a professional background. Reasonable accommodations may be made for qualified individuals with disabilities. Accommodation inquiries may be directed to [email protected].

Additional Information

Directive is committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.