Buyer, Paid Social Media

THE ROLE

We’re looking for a Buyer, Paid Social to join our One Marketplace team. This role oversees paid social media tactical planning, execution, and reporting, while leveraging deep knowledge of the media marketplace to brainstorm and recommend new platforms, activations, and vendor partnerships.

A successful Buyer is organized, resourceful, and energetic. You’ll handle multiple projects in a fast-paced environment and take ownership of key client deliverables under the guidance of Supervisors and Directors.

KEY RESPONSIBILITIES

• Works with clients to understand brand and implements social initiatives among paid social media advertising.
• Works with the following channels: Meta(Facebook & Instagram,) Twitter, Tik Tok, LinkedIn, Pinterest, Snapchat.
• Utilizes social platforms natively (Facebook/IG, Twitter, Pinterest, Linkedin, Snapchat) and within PMD technology for paid social media.
• Analyze campaign performance using data-driven insights to optimize and improve ROI, including A/B testing, audience segmentation, and creative performance.
• Manage and allocate campaign budgets effectively, ensuring optimal performance and adherence to financial goals
• Prepare and present comprehensive performance reports to clients, translating complex data into actionable insights.
• Work closely with the media planning, buying, and agency partner teams to ensure cohesive and integrated campaign strategies.
• Training team members on paid social media tactics and campaign management

REQUIREMENTS

• 1- 2 + years’ advertising agency or media agency experience, preferably within a media planning and buying agency
• Proficiency in using social media platforms and tools such as Meta Ads Manager, LinkedIn Campaign Manager, TikTok, Pinterest, X Ads, etc.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills. Comfortable in presenting to teams and clients
• Strong organization skills and ability to balance tight deadlines and challenges.

This role requires a candidate with proximity to our NYC office. We offer a hybrid work setting with employees working both onsite and from home.

Salary: 65k-75k, commensurate with experience