Senior Growth Marketing Manager (Pharma & HCP)

The Opportunity

BlinkRx is seeking a Senior Growth Marketing Manager to accelerate adoption of our pharma services among healthcare providers. In this role, you will collaborate with our provider-facing teams, growth & revenue function, and pharmaceutical partners to launch new pharma partnerships and drive prescription growth with existing clients — through co-branded campaigns with brand teams and independent strategic marketing initiatives for BlinkRx. Your work will directly impact revenue by driving provider engagement and growing script volume across our 50+ pharma partnerships.

Specifically, you will:

• Craft and execute strategic marketing plans for new pharma launches including multi-channel account-based CRM campaigns to drive activation and engagement across existing and new providers
• Design, optimize, and measure data-driven marketing tactics to drive provider engagement and prescription growth post-launch for our pharmaceutical partners
• Act in a client-facing capacity managing our relationships with the marketing functions at Brand teams, advising Brands on best practices for integrating BlinkRx into their existing marketing capabilities
• Refine and scale our playbook and assets to streamline our go-to-market capabilities for launch brands
• Create content to educate and activate Health Care Providers, field teams, and new pharma partners by clearly communicating BlinkRx’s value proposition
• Establish scalable strategies to support our client success team’s efforts to maintaining world class relationships with pharma clients; including, but not limited to, upleveling in-person and virtual client meetings
• Develop, test, and iterate on strategic B2B marketing campaigns to support lead generation for our business development team

A successful applicant will fit the following criteria:

• Experience: 8+ years of experience, including 3+ years in pharma or healthcare marketing, with a deep understanding of industry operations.
• Results Driven: Proven ability to deliver impactful results through growth marketing initiatives, ideally with experience activating providers and partnering with pharmaceutical manufacturers
• Growth Oriented: Consistently created significant value by supporting business development, account growth, and provider and patient services teams
• Clear Communicator: Capable of conveying complex value propositions and technical concepts clearly to both experts and non-experts, whether in writing, presentations, or discussions.
• Data Minded: Uses data-driven insights to measure strategic campaigns, with experience A/B testing new campaigns and initiatives. Additionally, uses data to convey the value delivered to partners and encourages the adoption of new products or services.
• Creative Leadership: Effectively manages internal and external creative teams, delivering high-quality marketing outputs.
• Collaborative: Works seamlessly with business development, revenue operations, provider access, product, finance, legal, operations, and marketing teams to drive engagement and results.
• Detail-Oriented: Highly organized with strong project management skills, ensuring deadlines are met and priorities are clear.
• Campaign Tools: Experience with Salesforce and Salesforce Marketing Cloud (or similar marketing CRM platform)