Bauer: Content Creator, Social

Essential Job Functions & Responsibilities:

• Develop creative concepts and produce engaging social video content across Instagram, TikTok, YouTube, Facebook, and emerging platforms.
• Capture and edit photo and video content in Bauer’s content studio, as well as at athlete shoots and industry events.
• Create platform-native content that aligns with Bauer's brand while maximizing engagement and performance across each channel.
• Adapt and version content across platforms, primarily short form to the right aspect ratios, audience, regions, and campaign objectives while maintaining a consistent creative idea.
• Collaborate with athletes and creators to bring compelling stories to life.
• Write strong hooks, captions, scripts, interview questions, titles, that reflect Bauer’s voice and encourage engagement.
• Support the planning and execution of campaigns, product launches, and always-on content initiatives.
• Monitor social media trends, audience behavior, and platform updates to identify opportunities for timely and relevant content.
• Optimize creative based on performance data, audience insights, and platform best practices.
• Support real-time content capture and publishing during live events.
• Maintain organized project files and deliver assets that meet production timelines and brand standards.
• Travel as needed to support content productions, events, and marketing initiatives.

Qualifications:

• BS or BA in Marketing, Business, Communications, or related field- or equivalent years of relevant and related experience.
• 3+ years related industry experience of hands-on creation of digital content for social media and other platforms.
• Require a portfolio or reel demonstrating platform-native social content, including short-form vertical video, storytelling, editing, and work created for brands, athletes, creators, or sports properties.
• Experience shooting video content, editing long- and short-form content, editing, and post-production (editing, coloring, audio engineering, titles, graphics, etc.)
• Proven video experience for social media and digital platforms, including Instagram, TikTok, YouTube, and websites with a focus on mobile-first.
• Fluent in social media strategy, trends & intricacies of platforms and the algorithms that drive them.
• High degree of proficiency in Adobe Creative Suite (Illustrator, Photoshop, After Effects)
• Excellent interpersonal skills, a flexible and adaptable attitude, and ability to effectively communicate at all levels of organization.
• Ability to work in a fast-paced, dynamic, deadline-oriented environment.
• Passion for hockey with an overall understanding of sports is preferred.
• Adjusts quickly to changing priorities and business needs.
• This is a primarily onsite role, with an expected in-office schedule.
• Travel as needed and/or required by essential job functions.

Interested yet? Good. We are, too. We're pretty sure you’ll want to know this position is eligible to participate in the Company’s incentive plan. We also offer one of the most generous benefits packages around including a 401(k) plan with employer match, paid parental leave, an employee discount program on apparel and gear, casual & hybrid work environment and a host of other perks we don't have room to mention here.

We use AI-assisted tools during parts of our recruitment process to help ensure fairness and efficiency. All final hiring decisions are made by our human hiring team.