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Basis

Integrated Media Planner

USARemotePosted 2 weeks ago

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Job type
Full-time
Work mode
Remote
Level
Not listed
Department
Marketing
Experience
2+ years experience
Posted
Sep 14, 2026

About the role

Roles and Responsibilities:

  • This position will be responsible for developing and monitoring media plans. This role will be responsible for managing media fundamentals education while stewarding media execution for a suite of Basis clients. You will contribute by:
  • Leveraging a strong understanding of the digital media landscape and the latest Basis products and solutions to craft strong media planning recommendations tied to the overarching strategy
  • Delivering integrated media plans considering all media channels based on clear rationale
  • Maintaining an understanding of all syndicated media tools and how they can contribute to the planning task at hand
  • Collaborating with analytics team to ensure media strategies and reporting insights/deliverables are aligned to business objectives and measures of success
  • Negotiating with vendors to secure the best inventory and pricing available for our clients
  • Providing guidance and assist in shaping Key Performance Indicators (KPI’s) for strategic media plans
  • Cultivating strong internal relationships with associate media planners, ad operations, campaign analytics, and search and social media buyers.
  • Operating with a solutions-oriented approach and a high degree of client servicing
  • Contributing to high levels of campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members
  • Managing insertion orders (IO's), post-IO media plan revisions, and the approval of all publisher IO's for each campaign
  • Actualizing campaigns to ensure campaign budgets and KPI's are met and delivered in full
  • Assisting Finance in billing executions and discrepancies
  • Completing traffic sheets and assisting with gathering creative assets and instructions as needed

WHAT YOU BRING TO THE TABLE

  • 2+ years of experience in digital media planning and buying
  • Understanding and interest in programmatic media and real-time bidding
  • Experience working alongside a Demand Side Platform
  • Strategic thinking and proactive client service skills
  • Strong written and verbal communication skills
  • Strong issue resolution and problem-solving capabilities
  • Ability to work well in a cross functional team environment
  • Passion for staying current with the latest research and media tools to guide recommendations
  • Intermediate to Advanced Excel and PowerPoint skills
  • Commitment to creating inclusive, respectful environments where all voices are valued and supported.
  • Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.

BONUS POINTS

  • Hands on DSP buying experience
  • Previous holistic media planning experience
  • Experience working with a 3rd party ad server
  • Experience in digital reporting dashboards such as Datorama
  • Experience in holistic media planning with a focus on search and social
  • Basis Certified