Founding Demand Generation Manager

About Basis:

Basis builds real agents that do real work in the real economy. Our agents operate for hours at a time, performing end-to-end work for some of the largest accounting firms in the world.

We recently raised $100M at >$1B valuation and are racing to deploy the most advanced applied ML at production scale.

What You'll Be Doing:

Basis is looking for a founding demand generation manager to build the account-based engine for the accounting firm market. You'll create qualified pipeline and help Basis land and expand across a tight, defined set of high-value firms.

You'll own two connected motions: build 1:1 programs for strategic accounts, then build 1:few programs that reach the wider accounting firm market with relevance and leverage.

You'll map buying committees across tax, CAS, and audit, identify signals that show where an account is ready to move, and create programs that give each buyer a reason to act.

For priority firms, you'll turn account plans into tailored programs with Sales and BDRs, including account research, executive outreach, custom offers, events, direct mail, and deal acceleration.

For the broader named-account universe, you'll build campaigns, partner programs, executive experiences, and webinars. You'll work closely with Events and Partnerships leads to turn conferences, referrals, and alliances into coordinated account plays.

You'll collaborate with Marketing, PMM, Content, Marketing Ops, Sales, BDRs, Partnerships, Events, and Customer Marketing to turn narrative and assets into account engagement, sales conversations, and revenue.

This is a high-ownership role for a marketer who wants to work deeply, with strong ABM instincts, sharp commercial judgment, and the ability to move between account strategy and hands-on execution.

What You'll Bring:

• 5-8 years in B2B demand generation, account-based marketing, or field marketing, ideally at a high-growth software, AI, fintech, or technical product company
• A track record of building 1:1 and 1:few programs that created qualified enterprise pipeline and helped close complex deals
• Deep account planning skills across ICP definition, account selection, buying committee mapping, intent signals, and engagement strategy
• Experience partnering closely with Sales and BDR teams to prioritize accounts, coordinate outreach, improve follow-up, and accelerate active opportunities
• Experience using events, field programs, partnerships, referrals, or alliances as part of an account-based motion
• Knowledge of account stages, engagement signals, measurement, and pipeline feedback loops
• Technical aptitude and curiosity, with the ability to learn complex products quickly and market credibly to sophisticated buyers

What We'd Love to See:

• 1:1 Account Depth: Examples of understanding an account deeply enough to create a program that changed the sales conversation
• 1:Many Leverage: A campaign that reached a defined account set at scale without losing relevance for distinct practices, buyers, or use cases
• Pipeline Ownership: Programs that created measurable meetings, qualified opportunities, pipeline, or revenue within a named-account market
• Event and Partner Leverage: A history of turning events, alliances, referrals, or customer relationships into coordinated account engagement
• Land-and-Expand Experience: Programs that helped a company enter one team or business unit and expand into additional buyers, use cases, or budgets
• System That Compounds: Account plans, campaigns, templates, and workflows that make the next program faster and stronger

What Success Looks Like:

• Priority Account Penetration: Stronger relationships and more qualified opportunities within strategic accounting firms
• 1:Few Coverage: Relevant campaigns and experiences for the wider named-account market
• Pipeline Quality: Qualified opportunities with the right firms, practices, and buyers
• Event and Partner Impact: Conferences, field programs, alliances, referrals, and customer relationships connected to account plans and measurable pipeline
• Land-and-Expand Momentum: Marketing helps Basis land new practices and expand across tax, CAS, audit, and additional buying groups
• Sales Alignment: BDRs and AEs have clear account context, coordinated plays, and tight feedback loops with Marketing
• Repeatable Account-Based Engine: Planning, launch, measurement, experimentation, and iteration run on a clear rhythm

Benefits at Basis:

We offer a competitive benefits package designed to support physical, mental, and financial well-being.

• Premium Medical, Dental, and Vision coverage; Life Insurance; and coaching and therapy sessions through Spring Health
• Unlimited PTO and 12 paid company holidays
• Daily meal stipends, a fully stocked kitchen, and $300 toward a custom desk setup
• Pre-tax commuter benefits and 401(k) retirement plan
• Monthly office activities and optional team happy hours
• Parental Leave