Content Marketing Manager

About the Role

We’re looking for a Content Marketing Manager to shape the stories that define our brand and engage our market. You’ll lead the end-to-end creation of thought leadership, customer spotlights, and social content that captures our unique perspective. This role blends creativity with structure: one day you might be collaborating with an executive to outline an article, the next you’re publishing a polished customer case study or finishing a script for our next video. If you’re a strong and scrappy storyteller who knows how to turn ideas into compelling, audience-first content, this role is for you.

What You’ll Do

• Own the content calendar across blogs, LinkedIn, newsletters, event programming and sales enablement.
• Write, edit, and publish thought leadership content, including articles, blogs, and video scripts, from start to finish
• Run LinkedIn content for the brand account and key thought leaders, from planning posts to writing and publishing
• Write and produce customer stories, testimonials and case stories that demonstrate impact Support event content and programming, including speaking submissions, presentations, and agenda development, in conjunction with our events team
• Work closely with key stakeholders to plan person-based newsletters
• Repurpose content across multiple formats, audiences, and channels
• Track performance of content initiatives and share actionable insights.
• Ensure brand consistency and narrative cohesion across all channels.

About You

• 5+ years of experience in content marketing for a B2B startup, as the first content hire or sole content marketer
• Proven track record building and executing a content calendar across multiple channels.
• Skilled at producing a variety of content formats, including articles, case studies, video scripts, and thought leadership pieces.
• Strong storyteller with the ability to craft audience-first, brand-aligned narratives.
• Experience managing LinkedIn content for both brand accounts and executives.
• Comfortable translating data and customer insights into compelling stories.
• Excellent writing and editing skills with high attention to detail.
• Highly organized, with the ability to manage multiple projects and deadlines independently
• Intrepid at sourcing stories and ideas from peers, executives, and customers.
• Curious mindset–you’re always keeping an ear open for the next story during customer calls, executive convos, industry chatter or while chatting with a peer
• Resourceful and proactive, equally effective at strategy and execution.
• Experience creating content for events, panels, or speaking opportunities.
• Health tech or healthcare background preferred but not required.

About our team

Our team brings together deep expertise in technology, healthcare, and company-building. We’ve led teams at Apple, Google, Landmark Health, and Adobe, co-founded and exited multiple companies, shipped products used by hundreds of millions of users, and managed clinical teams caring for thousands of patients.

Backed by top-tier Silicon Valley investors, we are partnering with some of the largest senior care organizations in the U.S. to transform the future of senior living.

We offer market-competitive compensation based on experience and ability, including significant equity option grants. Our benefits prioritize your well-being with 100% company-paid premiums for health, dental, and vision coverage, along with company contributions to your HSA. We help you plan for the future with a 2% 401(k) match, and support your physical and mental health through services like Rightway Health Advocacy and Spring Health Mental Wellness. Beyond traditional benefits, we offer a flexible time off policy, 100% paid family leave, and all-expenses-paid, in-person company offsites twice a year.