Lifecycle Marketing Strategist

LOCATION:

This is a hybrid position. The preferred candidate should be based in (or within a location commutable to) New York, NY, working in hours that align with the Eastern Time Zone.

THE ROLE

As a Senior Marketing Strategist, you'll play a critical role in providing strategic direction and growth marketing support for our top-tier clients. Reporting into the Marketing Services team, you will be responsible for developing and optimizing cross-channel marketing strategies across email, web, push, social, and SMS, with a primary focus on lifecycle and retention programs. You will help translate complex client objectives into measurable, high-impact marketing programs that drive growth and long-term engagement.

RESPONSIBILITIES

Strategic Planning & Ideation

• Work directly with clients to provide strategic planning, ideation, and optimization of new cross-channel (email, web, push, social, SMS, etc.) campaign programs, personalization initiatives, and overall marketing calendar planning, primarily for lifecycle and retention programs.
• Write briefs and approve all created assets.
• Ensure all recommendations have a clear and concise methodology, are appropriately sized to maximize impact and ease of execution, and instill confidence in the results.

Analytics & Optimization

• Provide ongoing analytics and optimization support, creating dashboards and reports that show metrics and solutions for continued growth or strategic pivots.
• Continually track and develop a clear record of incremental revenue sourced from owned initiatives.

Client Relationship Management

• Develop strong relationships and rapport with clients, instilling confidence in agency work and fostering advocacy and referrals.

Sales & Growth Support

• Participate in sales pitches and scoping conversations as a multi-channel growth subject matter expert.
• Help identify the appropriate level of effort required to support new projects, extensions, renewals, and expanded scopes.

REQUIREMENTS

• 8+ years of experience providing lifecycle or retention marketing strategy (direct agency experience preferred).
• Extensive knowledge of email, SMS, and push channels, as well as top-of-funnel marketing.
• Solid track record of growth marketing successes, with hands-on platform experience in automation tools such as Iterable, Braze, Segment, Klaviyo, or Customer.io.
• Direct experience leveraging data for complex personalization marketing programs.
• Direct experience providing marketing campaign and program analysis using BI tools (Looker, Tableau) or analytics tools (Mixpanel, Amplitude).
• Demonstrated ability to manage multiple workstreams and stakeholders simultaneously.
• Hands-on approach that delivers sharp strategic insights for clients.
• Strong technical edge with current knowledge of consumer behavior trends, cross-channel marketing, and digital growth strategies.

Nice to Have

• Understanding of AI decisioning tools with current practical application.
• Superior written and communication skills with strong organizational abilities.
• Excellent attention to detail, with the ability to synthesize information from emails and documents into actionable tasks.
• Experience with project management tools.
• Great intuition and a proactive nature.
• Ability to manage multiple projects and clients simultaneously in a fast-paced environment.