Product Marketing Manager, Knowledge Work - Core Products

About Anthropic:

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role:

There are close to a billion knowledge workers in the world, and only a small fraction of them have discovered what it feels like to work alongside AI that actually raises their game. Most people who could benefit from an AI collaborator haven't tried one yet, or tried once and didn't see what was possible. Closing that gap isn't a copywriting problem — it's a storytelling and enablement problem at a scale few companies have ever had to solve. That's what this role owns.

We're looking for a Senior Product Marketing Manager to own the foundational positioning and story for Claude's core knowledge-work products — Chat, Cowork, and the broader non-coding suite. Everything that helps a knowledge worker understand what's possible, and a buyer decide with confidence, runs through your work: the website, the pitch decks, the battlecards, the persona narratives. You're not just making the case that people should adopt AI — you're equipping the people who decide to buy it and showing the people who use it, at the scale of millions, exactly how to put it to work.

This is an individual-contributor role built for someone who wants to do deep, durable craft work on products with enormous, established usage. You'll write the positioning doc, build the battlecards, and ship the persona work yourself, and you'll use Claude and AI-native workflows to keep those foundations self-updating and trusted by every team that depends on them.

Responsibilities:

• Define and evolve positioning and messaging for Chat, Cowork, and Claude's core knowledge-work products.
• Build and maintain sales enablement assets, including pitch decks, battlecards, and objection handling.
• Own proof points, comparisons, and narratives that help buyers and champions justify purchase and adoption.
• Develop ICP and persona frameworks to drive messaging and campaigns.
• Own website and product page messaging.
• Build libraries of top use cases by product, function, and persona.
• Partner with GTM, Marketing, and Partners to maintain consistent materials.
• Build AI-native systems using Claude, Skills, and automations to keep positioning, messaging, personas, and enablement current.
• Contribute to plans, pricing, and analyst relations materials.

You may be a good fit if you:

• Have proven experience owning positioning and messaging for an established software product.
• Have strong writing and storytelling skills across pitch decks, web copy, battlecards, and persona documents.
• Have experience building ICP and persona frameworks and translating research into scalable messaging.
• Have experience building sales enablement assets and working directly with sales teams.
• Are comfortable operating autonomously as an individual contributor.
• Demonstrate systems thinking and the ability to move quickly in an evolving environment.
• Are experienced using AI, particularly Claude, to inform and automate product marketing workflows.
• Have experience marketing AI or productivity software to a broad, cross-functional buyer base.

Strong candidates may also have:

• Experience with analyst relations processes and reports, such as Gartner and Forrester.
• Familiarity with plans, pricing presentation, and packaging communication.
• Experience as a Senior PMM or PMM Lead at a productivity, collaboration, or knowledge-work software company.

Role-specific policy:

Staff are expected to work from the San Francisco or New York office at least once a month for cross-functional stakeholder engagement. This role may require up to 40% travel for events and customer engagements.

How we're different:

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on a few large-scale research efforts. We value impact, collaboration, communication skills, and advancing our long-term goals of steerable, trustworthy AI.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and an office space in which to collaborate with colleagues.